“If you aim for something, just believe in the courage you instill in yourself and go for it.”
In the cut throat world of media and entertainment, a select few possess the prowess to turn a mere idea into a thriving empire. Sahib Chopra, the dynamic force behind the Manoranjan Group, is one such luminary. To Sahib, Manoranjan isn’t just a corporate entity. It’s a crucible of opportunities where individuals can share their life’s moments, and together, they forge the path to unprecedented success.
Manoranjan Group’s journey commenced in 1992, ignited by the vision of Sahib’s father, Mr. Babar Chopra. Raised amidst the pulsating ecosystem of media and entertainment, Sahib Chopra was inexorably drawn to the allure of glamour and stardom. Little did he realize that destiny had set the stage for his meteoric rise.
In a decision that raised eyebrows across the industry, Sahib Chopra unveiled the free-to-air Hindi movie channel, Manoranjan TV, in 2007. Naysayers whispered that balancing the roles of an accomplished Bollywood actor and the President of Manoranjan Group would be an insurmountable feat. Sahib, however, defied the odds.
By 2009, Manoranjan TV had cemented its status as a frontrunner, commanding a formidable presence as one of the leading Hindi movie channels. It had successfully infiltrated households through major cable networks, online streaming platforms, and DTH services. Sahib’s relentless pursuit of excellence had paid off handsomely.
While talking about his vision for his venture, Sahib mentions,
“Our vision is to make the organization a 360-degree media house with various verticals of Media and Entertainment in the next few years. The media landscape in India continues to expand rapidly, and we are determined to leverage our current momentum in every way.”
Her further added,
“With a vision to make a media and entertainment behemoth, Creative Channel Advertising & Marketing Pvt. Ltd. (Manoranjan Group) is all set to create a huge difference in the fast-growing era of infotainment, which has encapsulated the entire gamut of showbiz today.”
Making waves
There’s one undeniable truth to making it huge in the industry: consistency is the key to excellence. And for Sahib, a fervent advocate of hard work, that consistency has been the driving force behind his remarkable achievements. Sahib’s foray into the world of media and entertainment is a testament to this unwavering commitment, marked by a series of strategic moves that have reshaped the industry.
In 2012, Sahib embarked on a pioneering venture by launching the free-to-air Punjabi movies satellite channel, Manoranjan Movies. It was a bold move that paid off handsomely, setting the stage for what would become a series of transformative endeavors.
Fast forward to 2019, and the Manoranjan Group’s portfolio expanded further with the introduction of Manoranjan Grand. This addition to the Manoranjan family was met with resounding success, solidifying the brand’s position as a powerhouse in the entertainment industry.
The crescendo of triumph reached its zenith in 2022 with the unveiling of Manoranjan Prime, a platform dedicated to Bhojpuri films, music, and TV shows. This strategic move not only showcased Sahib’s acute understanding of market trends but also his ability to cater to diverse audiences with precision and finesse.
It’s often said that when hands join together, they create a circle of trust and community. In the case of Manoranjan Group, under the visionary leadership of Sahib Chopra, this adage rings truer than ever.
Marching ahead
Sahib Chopra has set his sights on sculpting the conglomerate into a formidable industry player with a staggering valuation of 10 billion. But as we examine the trajectory of this dynamic leader, it becomes evident that this is just the beginning of what promises to be an extraordinary journey.
At its core, Manoranjan Group is not merely chasing numbers but is deeply committed to delivering value to its ever-expanding audience. This commitment is a driving force behind the group’s relentless pursuit of excellence.
Recent strategic moves by Sahib Chopra include forays into FM Radio, Digital Media e-commerce, and the dynamic world of Over-The-Top (OTT) platforms. Additionally, Sahib has inked collaborations with digital influencers, signaling a keen focus on leveraging the power of social media and online personalities to amplify the group’s reach and engagement.
Manoranjan Group’s expansion plan extends beyond its current footprint, with a clear business model aimed at penetrating untapped regions of India, particularly the Southern and North-Eastern markets.
In addition, the Manoranjan Group is strategically eyeing the Bhojpuri market, with a particular emphasis on rural segments as the primary consumer base. Their vision is to curate content that resonates with people of all age groups, ensuring widespread relatability and engagement. This tailored approach reflects their commitment to meeting the diverse entertainment needs of the Bhojpuri-speaking audience.
As they embark on this exciting journey, Manoranjan Group is poised to leverage the enduring power of television to expand its reach, connect with a broader demographic, and create compelling content that continues to captivate audiences across India. Sahib Chopra’s determination to diversify and conquer new territories underscores his unstoppable drive and strategic acumen.
