Home35Under35 2023Revolutionizing the Creator Economy in India: The Story of Himanshu Garg and...

Revolutionizing the Creator Economy in India: The Story of Himanshu Garg and Fanztar

 “As a tech enthusiast, I had been fascinated by blockchain technology since 2019, and in 2021, I believed that blockchain and NFTs could add real value to millions of people beyond speculative trading. Realizing that around 45 crore Indians use social media platforms daily and creators have a significant impact on the economy, I was inspired to create Fanztar, India’s first platform that allows fans to own a share of their favorite creator’s income, making them active shareholders instead of passive content consumers.” 

During a recent interview with Entrepreneurs Today, Himanshu provided insights into the genesis of his venture, providing us with a deeper understanding of his journey.

Meet Himanshu Garg, a visionary entrepreneur who is redefining the creator economy in India with his revolutionary platform, Fanztar. Graduating from the prestigious IIT Delhi in 2015, Himanshu started his journey as a core techie building financial tech stack at Delhivery, one of India’s biggest startup success stories. He then went on to lead the India business for an early stage healthcare startup, positively impacting tens of millions of people. His work with state govts, public health authorities, telemedicine, and pharma companies to screen crores of anaemic people across India showcased his dedication to making a difference in people’s lives.

But his passion for creating something meaningful led him to become the Founder and CEO of Fanztar.

Pioneering a New Era

At Fanztar, Himanshu is revolutionizing the creator economy by enabling fans to own a share of their favorite Creator’s success. With over 200 creators onboarded, including some of the most popular names like Amulya Rattan, Akash Thapa, and Roshni Walia, Fanztar is empowering creators and fans alike. Himanshu’s belief in the potential of blockchain technology and NFTs to add real value to people’s lives inspired him to create Fanztar.  

Today, Fanztar is a trailblazer in the creator economy space globally. The platform sets itself apart by making creator-fan interactions mutually beneficial, creating active shareholders rather than passive viewers. By doing so, Fanztar levels the playing field for users, empowering them to become more than just consumers of content.

Himanshu’s passion for technology, coupled with his understanding of the impact of creators in the economy, led him to create Fanztar, a platform that allows fans to become active shareholders rather than passive consumers of content. His vision and determination have made Fanztar the first platform of its kind in India, revolutionizing the way fans engage with their favorite creators. 

Troubled Waters

One of the biggest hurdles he encountered was educating his customers and stakeholders about his revolutionary product. With tenacity and grit, he spent countless hours listening to their concerns and understanding their needs. His unwavering dedication enabled him to evolve the product in a way that addressed all the customers’ concerns, building a foundation of trust between them.

Risk management is key to any successful business, and Himanshu understands this better than anyone else. He places great emphasis on building things the right way and staying agile in execution to mitigate risks. At Fanztar, they focus on keeping their fundamentals strong, and they only hire the most agile and adaptable people who can execute in changing environments.

Himanshu’s insatiable curiosity and drive to stay ahead of the game led him to be an avid reader of the latest tech happenings globally. As a member of the Founders community, he has the privilege of engaging with some of the smartest minds in the industry, learning from their experiences, and applying this knowledge to his business. With this approach, Himanshu and Fanztar continue to innovate and revolutionize the Creator Economy.

Major Achievements and Lessons Learned 

Himanshu’s success metric for his business revolves around the impact it has on the creators and fans, as he believes that the true measure of success is the positive change it brings to people’s lives. With Fanztar, he has achieved a significant milestone by allowing micro-creators with unmonetized channels to increase their earnings and monetize their content. The innovative concept of fan card holders earning a share of this growth has created a symbiotic relationship between the creators and fans, fostering a sense of community and shared purpose. 

For Himanshu, the launch of Fanztar was an unforgettable experience that filled him with inspiration and motivation. Witnessing his idea come to fruition was a remarkable moment, and it continues to fuel his passion for the Creator Economy. He remains in awe of the creators and fans who have chosen to be a part of the Fanztar community and embraced the future of creator monetization. 

Himanshu’s biggest lesson is that failures are common, even for the most exceptional people. His message to budding entrepreneurs is to follow their heart because it somehow already knows what they are passionate about and what they are destined for. 

Future Looks Bright

Himanshu’s entrepreneurial spirit is driven by a grand vision – to take Fanztar global and empower a staggering one million creators within the next two years. He envisions a world where the Creator Economy thrives and value creation is democratized on a global scale.

Himanshu’s strategy for realizing this vision is simple yet powerful – enable creators and fans by creating a platform that benefits them both. His laser focus is on cultivating a mutually beneficial relationship between creators and fans, where both parties can thrive and prosper.

By democratizing value creation in the Creator Economy, Himanshu hopes to create a ripple effect of positive change and transformation. With Himanshu at the helm, Fanztar is set to become the go-to platform for creators and fans alike, creating a community that benefits everyone involved.


Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
- Advertisment -

Most Popular