Home40Under40 2023Krishna Dushyant Rana: Leading Sustainable Growth in the PVC & CPVC Industry

Krishna Dushyant Rana: Leading Sustainable Growth in the PVC & CPVC Industry

In the ever-evolving landscape of the global PVC & CPVC Pipe & Fitting Market, a notable trend of rapid growth has been observed over recent years. Projections suggest that this market is poised for substantial expansion in the upcoming forecast period, spanning from 2023 to 2030.

A key figure who is making moves in the industry as India’s prominent PVC & CPVC Additive Manufacturer is Krishna Dushyant Rana, Chairman and Managing Director of Platinum Industries Ltd.

Entrepreneurial spirit

With a background from the SP Jain Institute of Management Studies, Rana’s leadership has revitalized Platinum Industries, turning it from a struggling family-owned business into a thriving manufacturing powerhouse with a substantial turnover and record production figures. 

His success stems from operational restructuring, global best practices adoption, and attracting top talent, all contributing to the company’s positive growth trajectory which has enabled him to elevate his company to a global level, with plans for expansion in countries like Egypt.

Platinum Industries Ltd. has achieved significant growth and milestones over the years. One noteworthy achievement is the substantial expansion and progress the company has made. As they near their listing on a stock exchange, this can be considered a significant milestone in their journey.

Getting started

Platinum Industries Ltd. had its origins as a family-run chemical trading business. However, a strategic shift was initiated by Mr. Rana. Recognizing the need to carve a niche in the Indian market, he transitioned the organisation into manufacturing. 

Under his leadership, the company shifted its focus towards producing lead-free additives for PVC and CPVC, prioritizing sustainability and aligning with government regulations and global standards. This transformation marked a pivotal point in the company’s history.


Platinum Industries Ltd. sets itself apart through its commitment to sustainability and innovation. The company’s unique selling point lies in its pioneering effort to replace lead-based products with lead-free alternatives in the PVC and CPVC additive industry. 

By doing so, Platinum Industries contributes to a more environmentally sustainable approach, aligning with government initiatives aimed at replacing lead with eco-friendly products in PVC pipe manufacturing. 

Challenges faced

Krishna Dushyant Rana faced several challenges while transitioning his business from a trading company to a manufacturing entity. This shift entailed a significant increase in responsibility and operational complexity. 

Like many entrepreneurs, he encountered both highs and lows along the way. To overcome these challenges, Rana’s key strategies included resilience, determination and a systematic approach to managing the business. 

Plans ahead

Speaking of what can be expected in the near future, Krishna reveals, 

“The future of Platinum is to build the world’s largest PVC & CPVC additive manufacturing company with sustainable products and a sizable global market share worldwide.”

This ambitious aim is anchored in a focus on innovation supported by an optimized structure.

Rana highlights that, for an entrepreneur, the path to achieving such a vision demands unwavering commitment, and these ideals are deeply embedded within the organisation to steer them towards this objective.

Lessons learned

“During my journey, I have learned to never lose hope.”

As a leader, he underscores the strength of an organisation being closely tied to its team and the pivotal role of talent acquisition in shaping its future. The path to achieving success demands unwavering commitment and these ideal should be deeply embedded with the organisation to steer them towards this objective, 

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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