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Here’s why using AI for content as an entrepreneur may not be a good idea


While it’s true that AI has made our lives immensely efficient, it may not always be a good idea to use AI as an entrepreneur. And mind you, I only speak in terms of generating CONTENT. The kind of content that you put out there regularly on social media in hopes of reaching a wider audience.

The truth is, no matter which industry you belong to, it has become a habit to look down on people who do seem to leverage AI. Unless, of course, you are being less obvious about it.

Before we dive into reasons why you should avoid using AI, let’s first address whether there is something inherently wrong with using AI. 

Is using AI wrong?

There is, obviously, nothing wrong with it, but using the same AI-generated answer on your social media just feels inauthentic. If you feel you are getting away with it with no one noticing, you cannot be more wrong. 

Now that almost every one of us has tried our hands at ChatGPT and the many other alternatives, it has become a cakewalk to tell whether a text is generated by ChatGPT just by reading the first few lines. 

I understand that by now it might look like I am completely against using AI. Honestly, I am not. But I guess it’d be a good idea to be more subtle about it. Use AI to generate ideas about things you can talk about. You may even use it to polish your content, but leaving it to do everything for you won’t cut it. 

Age-old paraphrased ideas

To give you an example, nowadays, if you open LinkedIn, you will find almost every entrepreneur talking about the lessons they learned and the key factors that helped them reach where they are. Unfortunately, most of the content that is being put out there is generated by AI. 

Not only is it not genuine, but in a way, you are also stripping off the brand image you have worked on for years. Not to mention that people and other budding entrepreneurs follow you for value, which you can hardly provide by sharing the same old churned-out and paraphrased material from other sources. News Flash: That’s what AI-generated content is all about.

As Solid Digital explained, 

“Under no circumstance should you outsource your thought leadership to AI. I mean, think about it. Most AI models are years old, and training them takes a long time. What kind of thought leadership are you offering if the tool provides information that is YEARS OLD? You can and should use AI for research, but thought leadership should be personal, and if you have something to say, say it. If you need to use AI for thought leadership, maybe you don’t have any.”

Try putting yourself in the shoes of an investor or a buyer. Would you be willing to invest in or buy from a company that posts or tries to create conversations around topics that add no value? Also, numerous other businesses are doing the same. There is absolutely nothing new you will be bringing to the table. 

If you want to talk about what you learned, tell a story that resonates and your takeaway from the experience. Dig deep into your personal experiences.

Final thoughts

Build a brand that resonates, and then only you’ll stay relevant. And I feel building a brand that resonates will prove to be an impossible task with AI content when ChatGPT in itself says,

“I am just a computer program designed to process and generate text based on the input I receive. I don’t have emotions, consciousness, or the ability to experience empathy like humans do. My responses are generated based on patterns in the text data I was trained on, and I don’t have the capacity to understand or share in the emotions of users.”

Lastly, even if you do happen to use AI, try to add some human touch to it. Human intervention is a must.

Remember that trends pass; you don’t have to jump on every bandwagon.  

Read more: Breaking: WeWork Files for Bankruptcy

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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