Gaurav Sharma, a medical science graduate and an entrepreneur, is the driving force behind Fusion3 Experiential Marketing Pvt. Ltd. Established amid the complexities of the COVID-19 pandemic, Gaurav’s diverse expertise spans space planning, product design, manufacturing, visual merchandise, and art direction.
With over 17 years of experience at the crossroads of brand strategy, creativity, and technology, he has been able to guide Fusion3’s trajectory to remarkable heights.
About Fusion3
Fusion3 stands as a multidisciplinary design agency, a melting pot of innovation, collaboration, and diversity within the industry. Its core lies in a team of visionaries who conjure design strategies backed by cutting-edge insights. These ideas are not only groundbreaking but also actionable, driven by a profound understanding of customer needs. While commenting on the journey of Fusion3, Gaurav says,
“The company has experienced remarkable growth, from a modest beginning to a pillar-to-post success story. We are dedicated to excellence and commitment to customer satisfaction and this has resulted in a continually expanding base of happy and loyal clients.”
A standout feature, according to him, is their all-encompassing market approach, delivering holistic solutions that stand as paragons of originality, authenticity, and value. Gaurav further adds,
“Our expertise lies in experiential space, events and activations, retail, moving content, and branding environment. The clientele ranges from mid-scale companies to global brands across a variety of industries.”
The Initial Inspiration
Upon asking him about what led him to this journey, Gaurav revealed that his motivation stemmed from the drive to bring about a positive change within the system, challenging industry norms. Gaurav emphasized,
“It takes courage and a strong sense of purpose to swim against the tide and strive for something better. It’s not uncommon for industries to resist change, especially when the existing norms have been in place for a long time and are comfortable for those who are already established within them.”
It was his ambition to create an ecosystem that prioritizes people’s interests and happiness that propelled him beyond limits.
Beyond The Ordinary
Fusion3’s unique selling proposition (USP)is its refusal to be bound by competition, and crafting its own path rather than comparing itself to others. As Gaurav says,
“When we started, old players were there in the market, today when we have reached a milestone, they are still there. What defines your identity is the extraordinary work that you do in the marketplace.”
Defying conventional norms, the company also pioneers an adaptable and open environment while nurturing a workplace culture defined by positivity and support. This commitment, whether generating praise or critique, fuels discussions around Fusion3.
At its core, Fusion3 is driven by a desire to effect change. Its mission harmonizes with the aspiration to leave an indelible impact, embracing innovation and challenging the status quo.
Achievements of Fusion3
The tangible impact of his efforts radiates through the genuine happiness and contentment of his team. “When we see happy faces of our team members, it indicates that we’re making progress towards our goals,” he acknowledges.
He further affirmed, “We sailed through one of the darkest phases in history, but we didn’t lose our grounds.”
Weathering adversity together, the team rallied as a unified shield. And when the tides turned in their favor, they remained committed to their shared goals, translating their collective dedication into feats.
Navigating challenges
Gaurav’s journey has been a dynamic one, marked by diverse experiences that have enriched his perspective. As he puts it,
“My experiences from the past attempts at starting my own venture and my various roles within the design departments of successful event agencies have provided me with valuable insights and learning opportunities.”
Through the years, he has immersed himself in the intricacies of the business landscape, particularly when dealing with people, brands, and the ever-evolving market dynamics. “Your desire to create something of your own demands dedication, with work days and nights reflecting your determination and ambition,” he emphasizes.
For him, the objective wasn’t just about establishing a company, but rather crafting an ecosystem that defies industry norms and offers an inclusive platform for those seeking respite from the mundane.
However, the timing of this endeavor was both challenging and symbolic. He recounts,
“Irony was, we created this ecosystem at that time when people were shutting down their businesses and firing their employees.”
During this period of upheaval, emotions ran high as people grappled with lost jobs and eroded trust due to breaches of moral values. Gaurav candidly admits,
“Giving confidence to people, telling them that we are there with you, this is the ecosystem for which we all shall work, convincing them and bringing all on the same boat, I think, was the most challenging job for me.”
The only way forward for him was to seek advice from a variety of sources, along with a new and different strategy. Learning from both successes and setbacks, he harnessed the insights gained to mold his decision-making approach.
Plans ahead
“We’ve strategically embraced a multi-stream business proposition, a calculated move drawn from the lessons learned through the trials the event industry faced during the COVID-19 pandemic,” Gaurav states.
Diversification stands as a sound strategy for them, serving as a buffer against risks stemming from external influences that might otherwise impact a solitary sector. “It’s a way to build resilience and adaptability into your business model.”
Steering away from sole reliance on a single revenue source, Gaurav explains, “We’re positioning our platform to withstand unforeseen challenges and disruptions.” This diversification also opens avenues for fresh growth and innovation across multiple sectors. “By not being confined to a single niche, we can explore various markets and segments.”
Reflecting on his past experiences of advocating strategies that may have met resistance, Gaurav emphasizes, “Circumstances or perceptions can change.” What might not have gained traction earlier could now find a receptive audience due to shifts in market dynamics and the evolving industry landscape.
As for what he envisions for the near future, his focus remains steadfast, rooted in the strategic evolution of his platform to navigate the unpredictable yet promising terrain ahead. He adds,
“It’s our commitment to take the right steps in the right directions proactively to create a more robust and sustainable business model.”
Lessons learned
By the end of the interview, Gaurav underscores the essence of entrepreneurship, where hurdles are par for the course. He points out,
“Remember that entrepreneurship often involves facing obstacles, but your past experiences equip you with the resilience and skills needed to navigate these challenges.”
Emphasizing the power of leveraging knowledge and connections, he advocates for an adaptive approach as a key to surmounting adversity. He signs off by reminding the entrepreneurs,
“One should be receptive to the ideas and inputs from the team members because it is crucial for fostering a culture of collaboration, innovation, and growth within your system/organization. Anyone can bring a unique perspective, experience, and insights that can contribute to a broader and more diverse range of solutions and opportunities.”
