Home35Under35 2023Vibhuti Arora: Pioneering Holistic and Inclusive Clean Beauty Solutions in India

Vibhuti Arora: Pioneering Holistic and Inclusive Clean Beauty Solutions in India

Vibhuti Arora is a true beauty guru who has dedicated her life to helping people achieve a radiant and healthy glow. Her journey towards clean beauty started with a diagnosis of lupus, which was a turning point in her life. Instead of giving up, Vibhuti searched for answers and found solace in the healing powers of yoga and natural ingredients.

Entrepreneurs Today recently interviewed Vibhuti Arora to delve deeper into her inspiring story. Read further for a glimpse of her journey.

Creating an impact

As a certified master in yoga and face yoga, Vibhuti has developed over 200 exercises to help her clients achieve healthy and glowing skin. Her approach is non-invasive and holistic, focusing on the overall well-being of her clients. She believes that beauty is not just skin deep, and her aim is to help people feel confident and comfortable in their own skin.

Vibhuti’s passion for clean beauty and natural skincare solutions led her to create her own brand, House of Beauty India. Her products are formulated with natural ingredients and recommended by doctors to provide effective and safe solutions for severe skin conditions. Her commitment to toxin-free products has earned her a reputation as a trailblazer in the beauty industry.

With House of Beauty India, Vibhuti has helped over 25,000 individuals achieve healthy and beautiful skin. Her brand has become synonymous with non-invasive, holistic, and clean beauty solutions, and she has inspired a whole generation of beauty enthusiasts to embrace natural ingredients and holistic practices.

Where personal connection meets innovation

At House of Beauty India, Vibhuti’s passion for creating inclusive and accessible products is evident in every aspect of her business. From her personal connection with her clients to her dedication to improving their products, she is determined to make a difference in the clean beauty industry.

Unlike other companies that rely on market trends and customer feedback, Vibhuti and her team take a proactive approach to innovation. Their research and factory teams work tirelessly to develop products that are not only effective but also unique to the Indian market.

But what really sets House of Beauty India apart is their commitment to customer care. Vibhuti knows that her clients are more than just customers; they are friends and family. She takes the time to understand their needs and is always there to answer their questions and concerns.

A day in her life

As an entrepreneur, Vibhuti’s days are filled with a variety of activities. She starts her day by waking up her son and sending him off to school. Then, she practices body and aerial yoga, followed by pranayam, an ancient breathing technique. After that, she fortifies her body with a blend of ginger-haldi skincare shot and her copyrighted Vibhuti massage.

Once she is refreshed, she dives headfirst into her work, which she refers to as “firefighting.” She meets with clients in her Vasant Vihar office and collaborates with her team of creatives and operation experts in Gurgaon. Throughout the day, she pushes the boundaries of what is possible and constantly seeks ways to innovate and grow her business.

In the evenings, Vibhuti indulges in comfort food and spends time with her family. Despite the chaos and whirlwind of activity, she relishes every moment of being an entrepreneur.

Overcoming hurdles

“One of the toughest hurdles in building a business from scratch and growing it to mid-size is managing a limited workforce with multiple responsibilities.”

Another significant obstacle Vibhuti faced was the task of competing with established players in the industry while also maintaining her company’s unique identity. With intense competition in India, imitation can occur rapidly, making it crucial to remain consistent and innovative. Another hurdle she encountered was creating effective systems within the Indian work environment. Additionally, as a female entrepreneur, hiring and managing a team presented an extra challenge. However, Vibhuti overcame this obstacle by prioritizing the recruitment of women over men, resulting in a task force comprised of 70% women.

Despite her achievements, Vibhuti faces the ongoing challenge of balancing her work and personal life. Nevertheless, she makes a concerted effort to take time off and spend quality time with her child. She understands the importance of disconnecting from work to recharge and maintain motivation.

Celebrating feats

“Although I don’t consider myself highly successful yet, it’s rewarding when clients approach me after years of struggling to find the right treatments, only to find success with our Face Yoga and House of Beauty programs. Their positive feedback on their skin’s transformation and improved overall wellness is what drives me as an entrepreneur.”

Vibhuti’s most significant accomplishment to date has been the creation of Face Yoga, which has evolved into a global course. To date, she has personally certified over 500 teachers worldwide in her signature techniques and massage methods. The fact that her methods are being used by instructors across the globe is a testament to her achievement and success as an entrepreneur.

Reflecting on her entrepreneurial journey, Vibhuti recalls two particularly memorable experiences. The first was how House of Beauty was able to bring people together through social media during the pandemic. The second was her participation in an Instagram chat and promotional event with Smriti Irani, where they discussed Nari Se Kharidari, a program that empowers women in entrepreneurship. Additionally, the launch of her face yoga center continues to inspire her.

Future plans

Vibhuti’s future plans center on the expansion of their affordable skincare and clean beauty products, breaking borders and reaching people of all ages and backgrounds. Achieving this goal requires a commitment to innovation, hard work, and continuous feedback from customers. Vibhuti believes that starting at the grassroots level is essential to reaching the pinnacle of success, with their ultimate goal being to provide a skincare solution for everyone.

Lessons Learned 

Vibhuti places great emphasis on staying connected with her customers to better understand their needs and address the real-life problems they face. This approach enables her to remain agile, minimize inventory, and adapt quickly to changes in the market. Customizing products and services for each customer is a key practice in her business. Furthermore, Vibhuti recognizes that life is full of ups and downs, and she stresses the importance of releasing our emotions and finding the strength to tackle whatever life throws our way.

As an entrepreneur, Vibhuti encourages others to focus on creating products and services based on customers’ needs rather than simply following industry trends. She firmly believes that success lies in understanding and fulfilling customers’ needs rather than blindly chasing market trends.

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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