Home35Under35 2024The Journey of True False in Pioneering Luxury Fashion

The Journey of True False in Pioneering Luxury Fashion

Entrepreneurs Today with Founder Padmanabh Thakkar

Padmanbh Thakkar
Image: Padmanbh Thakkar

Here to rival top luxury brands, Padmanbh Thakkar and his company, which lets you experience the real taste of luxury every time you think of designer apparel, caught the attention of Entrepreneurs Today.

Padmanabh Thakkar, founder of True False, brings a wealth of experience from the luxury goods and jewelry industries to his innovative clothing company. True False aims to provide genuine, personalized fashion for all, with a focus on exclusive designs and custom creations. The brand’s mission is to establish itself as a go-to destination for authentic luxury apparel, setting a new standard in the fashion industry. With Padmanabh’s vision and expertise, True False is poised to redefine the essence of luxury in fashion. Padmanabh notes,

“At True False, our objective is to establish a genuine line of clothing exclusively designed for everyone. We strive to offer personalized assistance and custom-made creations, ensuring that everyone feels exceptional in their own style. Additionally, we provide the option to customize designs for optimal comfort.”

 At True False, one is set to discover exclusive, limited-edition designs that’ll set your wardrobe apart.

Finding inspiration

Inspiration struck Padmanabh Thakkar during his time in England, where he pursued his Masters in Engineering. Surrounded by the allure of luxury fashion and haute couture brands, he found himself drawn away from his engineering and marketing background and towards the world of clothing and fashion.

Returning to India, he delved into research, ultimately deciding to establish True False as a fashion brand centered around empowering women and enhancing their personalities through modern silhouettes. Padmanabh’s dedication and artistic vision serve as a driving force for his team, as he not only focuses on the brand’s growth but also aims to revolutionize women’s fashion.

His next goal is to steer the brand towards sustainability and eco-friendly practices, giving back to both the environment and the fashion industry.

Distinguishing elements

In a candid conversation with Entrepreneurs Today, Padmanabh talks about the contributing factors that set the company apart.

  • Customization at the Core: True False specializes in offering custom-made formal wear directly to consumers, ensuring that each piece is uniquely crafted to fit individual preferences and measurements. This personalized approach allows customers to select specific fabric choices, style details, and fit requirements, resulting in garments that are perfectly tailored to their needs.
  • Personalized Assistance and Tailor-Made Designs: Understanding the challenges of finding the perfect formal wear, True False provides personalized assistance throughout the entire process. From initial consultation to final fitting, their experienced designers work closely with clients to create tailor-made designs that reflect their personality and preferences, ensuring each customer feels special and confident in their own style.
  • Limited Edition Designs: In contrast to mass-produced clothing dominating the market, True False prides itself on offering limited edition designs. Each piece is produced in limited quantities to maintain exclusivity and individuality, allowing customers to stand out and express their personal style with confidence.
  • Perfect Fit Guarantee: True False believes in the transformative power of a perfect fit, going above and beyond to ensure each garment fits flawlessly. Their team of expert tailors meticulously measures and adjusts each piece, guaranteeing customers look and feel their best on any occasion.

Challenges faced

Initially, sourcing visionary designers capable of crafting unique and innovative designs posed a significant hurdle. Additionally, finding authentic materials that met their stringent quality standards was crucial. Padmanabh says,

“To overcome this challenge, we extensively researched and networked within the industry, attending fashion events and reaching out to established designers. Building strong relationships with reliable vendors who share our commitment to quality was key.”

As the team and resources expanded, refining the onboarding process became paramount. They recognized the importance of ensuring that each new team member brought valuable skills and expertise to the table. Implementing rigorous screening and interview processes, they meticulously assessed candidates not only for their technical abilities but also for their alignment with the company culture and vision.

A critical aspect of their business model revolves around delivering custom-made garments with precision and care. This required finding skilled tailors capable of translating their designers’ visions into reality with meticulous attention to detail. To address this challenge, he says,

“We scouted for experienced tailors with a proven track record of craftsmanship and expertise in handling diverse fabrics and designs. Through targeted recruitment efforts and partnerships with tailoring schools and associations, we were able to assemble a team of highly skilled artisans who are adept at bringing our designs to life with impeccable craftsmanship.”

Transitioning their entire business model online presented its own set of challenges but also offered unparalleled opportunities for growth and scalability. Investing in robust e-commerce platforms and technology solutions, they created a seamless online shopping experience for their customers.

Achievements so far

True False has achieved recognition and success through various avenues. In terms of media presence and features, the brand has garnered attention from prestigious magazines and platforms, enhancing its visibility and significance in the fashion industry. Tracking its presence in diverse media outlets and analyzing audience engagement allows True False to evaluate the effectiveness of its marketing strategies and brand message resonance.

Moreover, the brand has earned several notable awards and accolades. These include being recognized as one of the “Top 10 Most Prominent Entrepreneurs Revamping the Future 2023” by Prime Insights, which acknowledges True False’s leadership and innovation in the entrepreneurial landscape. Additionally, winning the India 500 Best Brand Award 2022 at the India 5000 Awards underscores the brand’s excellence and positive impact in the market. Furthermore, being acknowledged as a startup by the Department for Promotion of Industry & Internal Trade affirms True False’s potential for growth and development, validating its innovative approaches and market relevance.

Plans ahead

Looking ahead, True False plans to expand its market reach by establishing a presence on various online platforms and opening its first flagship customer experience studio. The brand aims to solidify its position as a symbol of luxury and customization in the textile industry, aligning itself with other renowned luxury brands while maintaining its distinct identity.

True False will focus on meticulous attention to detail and unparalleled craftsmanship to attract discerning customers who appreciate sophistication and excellence. Through strategic partnerships and targeted marketing efforts, the brand seeks to convey the message of true luxury, ultimately cementing its legacy as a leader in the industry.

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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