“Trust your instinct, start before you feel fully ready, and build something that feels true to you. Growth will follow when intention leads the way.”
30 under 30 nominee Sneha Sharma is the founder of And PR Agency, a boutique luxury marketing and communications firm.
With over nine years of hands-on experience across public relations, social media, brand development, website strategy, and performance marketing, Sneha has worked closely with brands at different stages of growth, which has shaped her understanding of what visibility really requires.
That expertise led her to build And PR Agency, a firm built to remove fragmentation from brand-building. Conceived as an integrated ecosystem, And PR Agency brings PR, social media, brand development, website development, and performance marketing under one roof. Each vertical is designed to work in sync and clarity.
In an exclusive chat with Entrepreneurs Today, she reveals,
“The inspiration came from seeing how many promising brands were being handled mechanically without depth, vision, or long-term thinking. I believed brands deserved more than just visibility; they deserved meaningful positioning. I started AND PR Agency guided by instinct and experience, taking on projects where I could truly shape a brand’s narrative from the ground up.”
What sets AND PR Agency apart is that they are boutique, and the firm does not operate on templates or volume-led models. Every strategy is built from scratch, and every campaign is shaped around the client’s specific needs. Sneha asserts,
“Our differentiation lies in clarity over noise, quality over quantity, and long-term brand value over short-term hype. We work closely with our clients, understand their vision deeply, and position them exactly where it matters. The work speaks for itself, and that’s always been the goal.”
The Journey
One of the challenges Sneha faced was building trust in an industry that values ‘speed over substance.’ Another difficulty was scaling the venture without having to dilute the boutique sensibility. Looking back at the initial troubles, she notes,
“I overcame these by staying firm on my values, by choosing clients thoughtfully, building a tight-knit team, and never compromising on quality. Growth came organically through results, referrals, and consistency.”
Despite the challenges, Sneha says that success for her is all about impact. She believes that if a venture is impactful, it can build credibility and help connect with the right audience.
Sneha is also proud of the fact that she launched the brand from scratch, which earned celebrity attention early on. They have also executed high-impact influencer- and celebrity-led campaigns. AND PR Agency has also been successful in building distinct brand voices that translated into real business growth. She further adds,
“We’ve also become a trusted partner for luxury and fashion houses seeking thoughtful, strategic marketing. Beyond commercial work, we have also collaborated with NGOs on large-scale summits, engaging over 6,000 schools across multiple cities in India, using strategic communication to create awareness, participation, and meaningful social impact.”
A New Frontier
For the plans ahead, Sneha is focused on growing the agency with clarity, selectivity, and depth. The goal is to expand AND PR’s presence across luxury, fashion, and design-led brands while remaining boutique.
Going forward, the emphasis is on strengthening the agency’s integrated ecosystem, deepening long-term brand partnerships, and collaborating with niche, globally aligned clients. She says,
“This will be achieved by strengthening our team, refining our processes, and staying ahead creatively without losing our core identity.”
With a head full of dreams, Sneha signs off, saying,
“My biggest lesson has been that clarity of vision is everything. You don’t need anyone’s permission, perfect timing, or external validation to begin; you need belief in your vision and the courage to act on it.”
