“I like to push myself out of my comfort zone, like sometimes I sign up for bizarre things in life, or embrace opportunities to speak publicly, or start a business with no prior experience and work hard to figure out how to make it work. People often suggest taking a realistic approach, but I believe that starting before I am ready can shift reality drastically.”
Needless to say, this very mindset of Aman’s propelled him towards the success almost everyone dreams of. To understand the factors that led to his success, Entrepreneurs Today got in touch with Aman Nagpal over an email interview to learn more about his entrepreneurial journey.
Getting to Know the Brains Behind Get Marketed
Aman Nagpal is the Founder and CEO of Get Marketed, a company he has built from the ground up. Passionate about assisting small and medium-sized businesses in reaching their goals through effective marketing strategies, Aman drew inspiration from his humble family background, which aims to simplify the process of business growth.
Get Marketed offers a customer-centric approach that prioritizes delivering results based on customer needs. The team at Get Marketed is known for their enthusiasm and creative thinking, which sets them apart from competitors. Their organizational structure is unique and ensures efficient and effective management of client campaigns. Clients can depend on Get Marketed for their reliability and responsibility, making them a trustworthy choice.
He highlights, “Customer retention is the key indicator of growth and success in the marketing industry. Our major achievements so far include winning contracts with major brands and successfully launching digital marketing campaigns that have made a significant impact. We measure our success by the growth of our client’s business and their satisfaction with our services.”
The Driving Force
Aman Nagpal was motivated by the need for digital transformation in the business world and the potential of the digital market. Witnessing the impact of the COVID-19 pandemic on MSME businesses, he aimed to create a platform that could assist them during challenging times. Additionally, seeing his father’s IT hardware business struggling to adapt to changing market dynamics inspired him to intervene and find a solution. By combining his digital marketing knowledge with his father’s industry experience, Aman and his father collaborated to create a successful business model. Despite facing initial difficulties, their marketing campaigns produced positive results, fueling their confidence to expand their services and extend their support to other businesses.
However, it takes more than an idea or inspiration to keep up with the ever-changing market. Aman stays up to date with industry trends and advancements through various methods. One way is by regularly browsing through competitor pages, enabling him to identify new techniques and incorporate them into their operations. Additionally, Aman encourages his employees to stay current with the latest marketing trends and advancements and share their insights. By applying these insights to their marketing strategies, they are able to keep their clients ahead of the competition.
One significant challenge Aman faced while building the business was resource management, especially during the transition to the status of a “profitable Marketing consultancy.” To overcome this challenge, they implemented robust backup plans for clients, financial management, operational efficiency, and resource allocation. Aman and his team also established a clear communication channel with clients to ensure their needs were met efficiently.
Speaking of the risks that come with the business, Anan says, “I believe risk management is a critical aspect of any business, and we take it very seriously due to the industry’s inherent volatility. Coming from a middle-class background in India, I have developed a mindset of having a backup plan in case of any unforeseen circumstances. To mitigate potential risks, we create backups for our clients and implement effective financial, operational, and resource management strategies. Additionally, we stay updated with the latest marketing trends and continuously analyze the market to identify and mitigate potential risks. Effective risk management is crucial for ensuring the long-term success of any business.”
Aman’s most inspiring moment was when he was working without a proper office and received an opportunity from KP Automobile, the biggest automobile name in Jaipur, to provide their marketing services. Shortly after, Gazal Mishra, a prominent figure in the fashion industry, reached out to him and they scheduled a meeting. Aman takes pride in maintaining a strong working relationship with both clients to this day. He recalls the struggle of assembling a talented and hardworking team to deliver exceptional results during that time. Aman describes this experience as one filled with unimaginable risks rather than using typical words like hard-working or determination. He anticipates that his future will be even more thrilling, with opportunities that involve taking calculated risks.
Aman maintains a healthy work-life balance by employing several strategies. He prioritizes tasks and sets realistic goals to effectively manage his time. When necessary, he delegates tasks to his team, allowing him to focus on critical responsibilities. Aman also understands the importance of taking breaks when needed to recharge and avoid burnout. He has a strong support system consisting of family, friends, and colleagues, which helps him manage his time and stay motivated. Additionally, Aman has developed the habit of working in different zones, staying aware of developments around him. He has made a pact with his family, allowing him uninterrupted work time, as they understand his dedication to building something significant.
The future plans for the company are to establish Get Marketed as a prominent name in the marketing industry. They aim to achieve this by prioritizing consistency and innovation, constantly refining their marketing strategies and services to cater to the changing needs of clients. With the ongoing revolution of Artificial Intelligence, Get Marketed has begun integrating AI tools into their daily task management. They have plans to further automate processes to enhance efficiency and reduce time and effort. Additionally, expanding the team and establishing a global presence is among their goals for the upcoming financial years.
Words of Wisdom
The most valuable lesson Aman has learned on his entrepreneurial journey is the significance of perseverance. He understands that challenges and obstacles are inevitable, but by maintaining focus and pushing forward, success can be achieved. Aman acknowledges that everyone has moments of weakness, and it is during those moments that unwavering determination is crucial. Taking that one step forward can potentially reshape one’s perception of their future self. As a young entrepreneur, Aman’s advice to aspiring entrepreneurs is to prioritize creating value for customers, nurture a passion for their work, and be prepared to put in the necessary hard work.