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Entrepreneurs Today’s Guide to Effective Strategies for Digital Marketing

That too, on a budget!

Whether you are a solopreneur doing it all on your own or are thinking about outsourcing, you will have to face the inevitable question of how much you can spend on digital marketing for your brand. 

Unfortunately, startups that are still in their pilot stage often do not have the budget to spend a fortune on digital marketing. That doesn’t mean you will have to compromise on anything; you can still look for agencies or professionals to work with strategies within your budget.

If you are a startup with a good enough cash flow, your initial focus should be on reaching as many people as you can with similar interests. Brands or businesses that are already established may not have to spend much compared to startups.

Is there really a need for digital marketing?

Yes, how else would you reach your target audience?

This study talks about the latest data that was released in January 2020 that showed 4.54 billion individuals were identified as active Internet users, constituting approximately 59% of the world’s population. The same data projections suggested a steady rise in users the following year. 

It’s for this reason that it’s all the more necessary to leverage digital and social media marketing for businesses (at least the ones that have marketing objectives, which are perhaps all businesses). 

When it comes to digital marketing strategies, here are some that you need to focus more on:

Local SEO:

According to Nick Wilsdon, Founder & CEO of  Torque Partnership,

“At Secrets of Local Search conference at GoogleHQ. Now 46% of searches have a local intent – quote from Google rep official presentation. That‘s increased since I last took note of that stat.”

What this typically suggests is that every time an individual looks for a product online, your business or product gets more visibility in local search results on Google. Google says,

“Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.”

Some ways you can optimize your business’s local SEO are by focusing on local keywords based on locations and by setting up your Google My Business account. For a better understanding, you may want to take a look at what Google says about local SEOs. 

Having SEO content:

If you are a solopreneur, you may want to hire a professional who knows all the best practices for SEO. The importance of valuable website content in driving online traffic cannot be overstated. According to Semrush,

“Ranking well in search results for queries related to your content, products, or services can increase your website traffic. This can translate into revenue if you convert prospects into customers. And often at a lower cost than if you were using paid Google search ads.”

A company’s key offerings can draw visitors in, but the scope is limited. Integrating SEO-optimized blogs is critical for increasing visibility. 

Blogs provide fresh content and help with backlink acquisition, boosting credibility and engaging people during the exploration phase. When combined with social media initiatives, blogs increase reach by sharing material across platforms. Here is a guide from Google to help you understand SEO better. 


Link building, a key component of off-page SEO, involves getting links from other websites. These links act as signals to Google’s algorithms, suggesting the quality of the content and influencing higher ranks. Neil Patel, an expert in the area, explains it better. He sums it up by saying,

“Backlinks are a crucial element when it comes to SEO. In fact, they’re one of the most important factors for ranking high in search engines. The more high-quality backlinks you have pointing to your website, the more likely you are to appear at the top of search results. It’s like getting a vote of confidence from other websites, telling search engines that your content is valuable and trustworthy.”

It’s important to remember that while links from respectable sources might be advantageous, links from questionable sites can have a detrimental influence. It is critical to prioritize high domain authority (DA) sites. Notably, domains such as.edu and.gov signify outstanding reliability, making their links extremely valuable. High-traffic platforms with high DA include Facebook (DA 96), Twitter, LinkedIn, Reddit, Instagram, and SlideShare. Again, head to this page to learn more about backlinks


In today’s digital world, allocating half the total marketing budget to digital strategies is a wise choice. Despite this, many businesses need to catch up in this category. The pervasive reach of the internet implies that a substantial portion of your customer base is accessible online. 

As a result, it’s critical to invest heavily in digital marketing to engage and catch the attention of your target audience effectively. This blog mentioned only a few of the areas you can focus on for digital marketing, given your limited budget. If that’s not an issue, you can always reach out to an expert for a more comprehensive strategy. 

Read more: Understanding The Need For Market Research For Startups

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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