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What Kind of Seller Are You?

In sales, success hinges on steering clear of predictability. Creative strategies set high-performing salespeople apart, providing a competitive edge. Failure to adapt renders traditional methods obsolete, paving the way for more innovative rivals. While categorizing salespeople lacks a rigid blueprint, identified selling styles offer insights into individual approaches.

These styles serve as reference points, elucidating traits and areas for improvement. Most salespeople amalgamate multiple styles, yet each possesses a distinct, defining style.

The Relationship Builder:

The Relationship Builder excels in forging trust with potential customers, fostering a sense of reliability and trustworthiness. This style finds its forte in roles emphasizing enduring connections, like advertising or B2B sales. However, endeavors centered on rapid, diverse sales might pose challenges for those inclined toward this approach.


For the Networker, selling thrives on forging connections through networking opportunities, whether expected or serendipitous. Engaging with new prospects at industry events or local gatherings is their forte. In a sales team, this role excels at initiating relationships for others to cultivate over time. Notably, while networking kickstarts relationships, it’s the follow-up correspondence that transforms these connections into sales, especially when working independently.

The Caretaker:

The Caretaker sales style prioritizes accessibility and expertise, catering to potential clients’ needs with patience. Creating a comfortable environment for decision-making is key, often resulting in sales from informed customers. While dependability shines as a strength, a more assertive and proactive approach to persuasion could enhance performance. The Caretaker’s tendency to wait for sales rather than actively seeking prospects often earns them the label of “order-takers.”

The Storyteller:

The Storyteller in sales crafts compelling narratives that blend logic and emotion, steering away from traditional pitch methods. Striking a balance between the rational and the emotional, this approach utilizes storytelling to engage and connect with customers. By transcending mere facts, it facilitates a deeper understanding and connection, making complex information more accessible and relatable.

The Wolf:

The Wolf embodies the quintessential closer, driven by confidence, assertiveness, and goal-oriented focus. Their enthusiastic approach aids in reaching out to and persuading new customers. However, improvement lies in attentively addressing customer needs, placing them above sales targets. Building enduring relationships requires prioritizing customer concerns over personal objectives, fostering longer-lasting connections.

The Adaptable:

Adaptable sellers possess a chameleon-like quality, effortlessly altering their approach to suit diverse client personalities and situations. They are versatile and quick to adjust their sales tactics based on the client’s preferences and needs. Their ability to pivot might overshadow consistency, making it crucial for them to maintain a core sales identity while adapting to different scenarios.

The Collaborator:

Collaborators prioritize building relationships based on mutual understanding and cooperation. They work alongside clients, engaging in a joint decision-making process rather than a one-sided sale. Their strength lies in fostering long-term partnerships but might struggle with clients seeking a more authoritative or decisive sales approach.

The Educator:

Educators prioritize informing and educating clients about products or services. They excel in roles where complex information needs simplification. Their focus on teaching clients about the value and functionality of offerings fosters trust and understanding. However, they might face difficulties in closing deals swiftly due to the emphasis on thorough education.

The Problem-Solver:

Problem-Solvers are adept at identifying and addressing customer issues quickly. They thrive in high-pressure situations, efficiently navigating obstacles and providing immediate solutions. However, they might overlook the broader relationship-building aspect of sales in their pursuit of immediate fixes.

The Innovator:

Innovation is the hallmark of this sales style. Innovators are constantly exploring new products, methods, or technologies to present to their clients. Their strength lies in introducing groundbreaking ideas and solutions. However, managing expectations and gaining trust for unconventional offerings can be a challenge. These sellers thrive in industries open to change and experimentation.

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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