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Unity Group’s Journey of Pioneering Ethical Real Estate Development with Technological Innovation

Entrepreneurs Today had a chat with Mrinaal Mittal, the Director at Unity Group, and a prominent property development conglomerate in North India. 

Hailing from a lineage of top-tiered property developers, Mrinaal brings a wealth of experience in navigating the complexities of the real estate sector. An alumnus of IIM Bangalore and the University of Illinois, he is actively involved in various facets of the group’s business, with a keen focus on making the organization technologically adept.

Unity Group, established in 1996, has been a key player in shaping Delhi’s skyline. With a commitment to transparency and vision, the group has successfully delivered over 10 million square feet of commercial, retail, and hospitality spaces. Boasting a track record of more than 100 real estate developments, Unity Group takes pride in being a zero-litigation company. Mrinaal asserts,

“Beyond their role as developers, we strive to be socially responsible corporates, exemplifying a dedication to success and community welfare.”

Drawing inspiration

Mrinaal Mittal draws inspiration from his family’s three-decade-old business legacy, where he gained insights into the intricacies of the industry at a young age. After completing his masters, he formally joined the family business, driven by a commitment to inject a fresh perspective and innovative ideas. 

Recognizing the need for evolution, Mrinaal is steering the business away from traditional methods towards modern approaches to enhance efficiency and productivity.

His focus extends to incorporating tech-based practices, reflecting a dedication to staying at the forefront of industry trends. By seamlessly blending experience with a modern mindset, Mrinaal is actively contributing to the business’s growth and adaptability in an ever-changing landscape.

Their USP

What sets Unity Group apart is its identity as more than just a real estate developer; it is a conscientious corporate entity with a heart in the right place. Ahead of the curve in adopting environmentally responsible practices, the company has long prioritized minimizing its carbon footprint in project development. 

Unlike many, Unity Group’s mission goes beyond profit-making, with a strong focus on benefiting consumers, achieved through processes that simplify the buying and selling process, ensuring a seamless and hassle-free experience for their clientele.

A distinctive aspect of Unity Group is its commitment to maintaining a zero-litigation status. The company is specifically dedicated to ethical business practices, ensuring that the organization operates within legal boundaries and upholds a high standard of integrity. 

Unity Group stands out for its holistic approach, combining environmental responsibility, consumer-centricity, and a commitment to legal excellence.

Transparent practices have been the cornerstone of their approach, carving a niche for the group in the competitive Delhi real estate market. Specializing in residential, healthcare, and commercial developments, Unity Group’s dedication to their work has propelled them to surpass other real estate developers in Delhi.

The challenges faced

Navigating the path to success in business is inherently challenging, marked by a diverse spectrum of obstacles. From assembling a team whose values align with core ethics to grappling with stringent regulatory frameworks, the hurdles are multifaceted. For an organization like theirs, with nearly three decades of legacy-building, overcoming adversity is ingrained in their DNA.

The journey involves overcoming challenges, be it in assembling the right team or navigating through the complexities of regulatory landscapes. Drawing from their extensive experience, they have honed the ability to confront obstacles head-on and emerge victorious. However, Mrinaal says,

“An organization that has spent close to three decades building a legacy, knows how to fight against the odds and emerge victorious.” 

Celebrating feats

Unity Group’s achievements are vividly reflected in its notable projects, serving as direct indicators of success. Notably, the group takes pride in developing Delhi’s largest luxury residential project, a testament to its prowess in the real estate sector.

Furthermore, Unity Group has achieved a significant milestone in the retail sector, boasting one of the highest retail footprints across various properties. This includes prominent retail spaces like Vegas Mall, CP.67, Unity One Rohini, and Unity One Janakpuri. 

Unity Group has earned prestigious accolades, including the “Most-Admirable Eco-Friendly Shopping Center” award in 2021 and the title of “Brand of the Year” in real estate. Additionally, the group received an IGBC Certificate for having the “Best Reorientation Shopping Center of North” in 2022, highlighting their commitment to eco-friendly practices and excellence in sustainable real estate development. 

Unity Group has established trust and transparency in symbiotic relationships with leading clients in retail, hospitality, financial services, and the corporate sector. Their focus on client needs has garnered patronage from prominent names in various industries.

There are many other accomplishments they have received due to the group’s commitment to excellence and its substantial impact on both the residential and retail landscapes in Delhi.

Plans ahead

The forward-looking plans for Unity Group revolve around a strategic integration of technology into daily operations, aiming to enhance the organization’s tech exposure. Additionally, there is a proactive initiative to take over stalled projects from the market. 

This involves restructuring the business model to recommence work on these projects, ultimately ensuring that consumers receive the homes they have invested their hard-earned money in. These initiatives signify a commitment to innovation, adaptability, and consumer satisfaction in the evolving real estate landscape.

Lessons learned

Mrinaal has learned the importance of adopting a global perspective and looking at the big picture, particularly with a liberal inclination towards technology. His experience emphasizes the need for individuals and businesses to actively contribute to the evolving landscape of a technologically driven India. 

The key lesson he wants to share with budding entrepreneurs is to view technology not with intimidation but as an aspiration, recognizing its potential as a driving force for positive change and progress. The emphasis lies in embracing technology as a catalyst for advancement in the context of the new India.

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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