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Re-imagining the Billion-Dollar Interior Space Landscape: Atishay Jain’s Journey from Last-Mile Solutions to Interior Excellence with Vardhman

Atishay Jain, originating from Delhi with a degree in Business Economics and Finance, is a dynamic entrepreneur propelled by a fervent dedication to innovation. Embarking on his entrepreneurial journey at the tender age of 19 with Delivery Man, a hyperlocal delivery app, Atishay swiftly carved a niche for himself, boasting a 100% electric vehicle fleet and catering to prestigious clients like Rebel Foods and Zepto.

“Building on this success, Atishay ventured into Vardhman, India’s first omnichannel interior brand, known for its cutting-edge in-house manufacturing capabilities and expansive direct-to-consumer presence across India. By teaming up with seasoned industry experts boasting over 20 years of experience, Vardhman’s foundation is strengthened with decades of invaluable insight and expertise, ensuring the company’s strategic growth and industry-leading innovations.

With a mission to revolutionize the traditional sector, Vardhman sets new standards of excellence by offering ultra luxury interior products with unmatched speed and precision. In terms of their offerings, Atishay highlights,

“Vardhman proudly offers the largest variety of luxurious louver wall panels, wall mouldings and edge band tapes in India, complemented by a vast array of laminates, flooring, and ceilings.”

What sets Vardhman apart is its unwavering dedication to excellence throughout the entire value chain. From designing to manufacturing with unparalleled quality, and delivering products directly to customers’ cities, Vardhman ensures meticulous attention to detail at every step.  Atishay asserts,

“Our focus goes beyond merely selling a product; we prioritize providing exceptional service by deeply understanding our customers’ needs and delivering with unmatched speed and precision.”

Drawing Inspiration

Atishay’s inspiration to start Vardhman stemmed from his family background in the interior space and a recognition of the sector’s traditional nature lacking innovation. In 2021, he identified a significant opportunity to reimagine the industry and bring transformative change. This led to the conception of Vardhman, with a core mission of empowering individuals to make informed decisions about their interior needs and ensuring top-quality products and services at fair prices. 

Recognizing the importance of interior spaces in our lives, Atishay saw the need to bridge the gap between inadequate knowledge and product choices, positioning Vardhman as a one-stop destination for trust and premium interior solutions. Atishay notes,

“Homes, offices, and other interior spaces stand as the epicenters of our existence, shaping the very fabric of our lives. Yet, a majority of these spaces are built without adequate knowledge and awareness about the products, often resulting in either relying on someone else or making cheap purchases from local markets with unrealistic pricing. Merely constructing the space is not the goal, but finishing it with the right products is. Ultimately, it is the last product that leaves you with the final impression. Recognizing this gap, Vardhman steps in as a one-stop destination not only for products but also for trust.”

Plans Ahead

Vardhman has achieved significant milestones in its short journey. Within two years, the company has expanded its presence to over 50 cities across India, highlighting the trust it has garnered from both employees and customers. Furthermore, Vardhman has recently embarked on international expansion, marking a significant milestone in its growth trajectory. With a vision to serve 1 million homes in the coming years, Vardhman remains committed to revolutionizing the interior space industry and enhancing living experiences worldwide.

Lessons Learned

Atishay’s journey has taught him a crucial lesson that a clear vision must be supported by consistent effort. He believes, 

“Putting in effort is useless if you support it with an ambiguous vision. It’s often said that the Taj Mahal wasn’t built in a day, and I agree. But it wasn’t built by randomly placing stones and marbles either. It is the series of tiny and insignificant things done with a clear vision that actually multiplies and compounds into something extraordinary.”

Snigdha Basu
Snigdha Basu
A multifaceted writer, Snigdha Basu is a freelancer and a columnist at Entrepreneurs Today. She also spearheads Chic Life Edition - her own Digital Magazine with sustainable fashion, beauty, and culture at its core. Reach out to Snigdha at [email protected] for inquiries.
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