The 40 Under 40 nominee, Tanushka Kaur Chadha, is the co-founder of Jastans Bespoke Luxury Vacations, a boutique travel house that provides personalised, high-end journeys with purpose. She leads JBLV with a hands-on sensibility, turning client conversations into carefully curated itineraries that feel personal rather than packaged.
JBLV began as a boutique vertical within Jagsons Travels and has since grown into a standalone identity under Tanushka’s guidance. Her industry experience and attention to detail shaped that transition, turning it into a brand with its own voice.
“We curate bespoke, high-end itineraries that reflect the desires and values of our clients, while also promoting eco-conscious tourism and responsible travel practices. From exclusive resort partnerships to immersive cultural experiences, we ensure each journey is memorable, meaningful, and mindful of the planet.”
For Tanushka, travel is a way to broaden perspectives, slow down, and connect. Under her leadership, JBLV offers luxury that feels intentional, soulful, and sustainable.
The Initial Inspiration
Her education was less about studying abroad and more about learning under the mentorship of her father, Harmandeep Singh Anand, preferring real-world exposure over the former. That early apprenticeship taught her the craft of travel planning and an eye for what makes a trip quietly transformative. She recalls,
“I remember him telling me that books won’t teach you what I can with my years of experience. That laid the foundation for my journey.”
The idea to turn that it tangible came from something more personal. Her husband, Jaskaran Chadha, recognised how she curated experiences and encouraged her to build a dedicated brand. Her father-in-law, Amardeep Chadha, backed that belief, convincing her that this was a space where passion could scale into a meaningful business.
“They believed that this was something I was truly gifted at, and that gave me the confidence to take the leap. My husband also feels that the travel industry holds immense potential and offers significant opportunities for growth. That is how Jastans was officially born. And in just two short years, the brand has grown faster and more meaningfully than we could have imagined, proof that passion, when nurtured by the right people, can become something truly powerful.”
Today, every itinerary pairs exclusive stays with immersive cultural encounters and eco-conscious choices, so guests leave refreshed and the places they visit benefit too. The aim is not spectacle but depth, where slow, intentional travel replaces conventional tourism.
The Competitive Edge
Jastans is a boutique travel atelier that treats each journey as a handcrafted piece of work. They do not sell packages. They listen, translate a client’s personal story into an itinerary, and design every touchpoint so the trip feels genuinely yours.
What sets them apart is the depth of personalisation. The team spends time understanding client needs and travel intent, then matches those with handpicked partners to make the trip feel intimate, surprising and purposeful.
Sustainability is not an afterthought. Jastans favours eco-luxury properties, local suppliers, and community-centred experiences. Internally, they minimise paper and operational waste to keep the brand aligned with what it asks of its partners.
Their network of exclusive resorts, guides, and cultural custodians, combined with Tanushka’s hands-on sense for detail, makes Jastans feel more like a trusted friend planning the trip you would have taken if you had the time.
Troubled Waters
Building a distinct identity in a crowded luxury market was the first test. Convincing clients to trust a new, young brand with high-stakes journeys required patience, flawless delivery, and steady proof that our promises matched reality.
Tanushka also shares that reconciling luxury with sustainability demanded creative problem-solving. Many assumed “eco” meant compromise. So, Tanushka had to design experiences that felt exclusive while also respecting local ecosystems and communities. She further adds,
“We also faced the typical teething issues of growing a brand, scaling without compromising on personalisation, building reliable global partnerships, and managing operational complexities. We overcame these with the support of a visionary family, client trust, and a dedicated team who believed in our mission. Through every challenge, we remained agile, adaptive, and always client-first.”
Celebrating Feats
Apart from earning recognition as a young, female-led travel brand that pairs luxury with conscious tourism, Tanushka has also designed over 100 bespoke luxury journeys across six continents, each built around an individual’s values and intent.
Other milestones include building long-term partnerships with eco-luxury properties and local custodians, going fully paperless, and lowering our environmental footprint, growing quickly and responsibly within two years while retaining the core promise of handcrafted travel.
A New Dawn
Within the next few years, Tanushka will focus on scaling JBLV carefully, and keeping the brand’s soul intact. She plans to expand into curated ethical destinations where local communities and ecosystems benefit from tourism.
JBLV will launch focused verticals in wellness retreats, wildlife conservation journeys, and regenerative travel programmes. Moreover, the team will invest in intelligent tech to deepen personalisation and measure sustainability impact across every itinerary.
Partnerships will be local and long-term. JBLV will work with resorts, guides, and artisans to create authentic moments that pay people fairly and preserve culture.
“Our vision is to position JBLV as a global leader in sustainable luxury travel, known for exclusivity, empathy, and responsibility.”
With a head full of dreams for the future, Tanushka signs off, highlighting one of her major takeaways from her journey,
“Great things happen when you blend passion with purpose. Also, you don’t have to wait for perfect conditions to begin. Start with what you have. Build what you believe in. And let your journey reflect who you are.”
