Based in the T-hub of Hyderabad, Shreyes Reddy has rapidly established itself as a leading player in the Indian influencer marketing ecosystem. Entrepreneurs today had the opportunity to interview him and learn how he is making strides in the influencer marketing industry.
Getting to Know Shreyes Reddy
Shreyas Reddy’s journey as an entrepreneur began at a remarkably young age. At 19, he embarked on his first venture, a company called Stagger, which he successfully ran for three years. This experience served as a stepping stone, providing invaluable insights and shaping his entrepreneurial acumen. Reddy’s unwavering ambition led him to venture into larger business endeavors, a decision he made as a teenager of just 22 years old.
Recognized for his exceptional leadership and innovative thinking, Reddy has been the recipient of numerous accolades. Notably, he achieved global recognition as a finalist in the Global Student Entrepreneur Awards, organized by the Entrepreneurs’ Organisation (EO).
The Brainchild
With a mission to bridge the gap between brands and social media influencers, Shreyes’ company, Inflooo, has quickly become a prominent player in the industry and has established a vast network of over 15,000 influencers across India, creating an influenza ecosystem that boasts an impressive 100 Crore mutual influences.
Today, Inflooo stands as the trusted partner for numerous new-age social media brands, including industry giants like Moj & Josh.
By tapping into their extensive resources and collaborating with content creators, Reddy, and his team enable influencers to craft compelling and impactful content that resonates with their audience.
The company’s comprehensive approach encompasses onboarding, maintenance, and tracking key metrics such as monthly and daily active users to facilitate platform growth.
Drawing Inspiration
In a world driven by conformity, there are those who dare to dream differently, to carve their own path, and to leave an indelible mark on society. Shreyes Reddy did something similar by defying convention and embracing the exhilarating realm of entrepreneurship.
From an early age, Reddy harbored an insatiable thirst for innovation and a burning desire to create something extraordinary. His restless spirit yearned for the uncharted territories of unorthodox ideas and unconventional pursuits. While his peers prepared for interviews and contemplated studying abroad, Reddy stood alone, steadfast in his ambition to become an entrepreneur.
Inflooo’s Unique Approach
Unlike traditional marketing strategies that prioritize influencers with hundreds of thousands of followers, Inflooo has developed an in-house technology that harnesses the power of WhatsApp. This innovative tool enables them to reach out to thousands of micro-influencers, transforming the way brands connect with their target audience.
Imagine launching a mobile phone brand and instead of collaborating with just a couple of top influencers, Inflooo proposes working with 500 micro-influencers. This scalable approach sets Inflooo apart from its competitors, offering brands the opportunity to activate a vast network of influencers with a simple click.
Their emphasis on micro-influencers is a game-changer. By tapping into this often-overlooked segment, the company has unlocked a treasure trove of untapped potential. They can seamlessly deploy a staggering 1,000 influencers for a single product, maximizing reach and engagement. This unparalleled scalability empowers brands to create widespread impact and generate impressive results.
While Instagram and YouTube are among the platforms where they boast a significant presence, their influence extends beyond the established social media giants. They actively engage with emerging platforms such as Josh, Moj, Roposo, Shop101, Flipkart and other popular brands harnessing the power of these up-and-coming networks. Inflooo‘s strategic expertise and campaign management prowess ensure that brands receive comprehensive support and guidance, helping them navigate the dynamic digital landscape.
Joining Inflooo: A Gateway to Amplifying Influence
For those aspiring to work with them and forge a partnership, the process is straightforward and easily accessible. Interested individuals can simply reach out to the company by dropping an email or contacting the team directly. Inflooo‘s dedicated team will then engage in a collaborative effort, providing tailored plans and strategies to help potential partners penetrate the market effectively.
While Inflooo primarily focuses on assisting brands, their support extends to influencers as well, particularly those in the micro-influencer category. Recognizing that influencers with smaller followings, ranging from 10,000 to 20,000 followers, may struggle to attract brand collaborations and commercial opportunities, Inflooo steps in to bridge the gap.
Achievements and Challenges: Inflooo’s Journey
The path to success is paved with challenges, and Inflooo is no stranger to the obstacles that come with pioneering new frontiers in the influencer marketing landscape.
In the early stages of Inflooo’s journey, building trust and credibility proved to be a significant challenge. Gaining the confidence of social media platforms and establishing relationships as a B2B player presented initial difficulties. However, their determination and perseverance paid off when they had the opportunity to connect with notable industry players, engaging in successful collaborations that solidified their presence in the market.
Notably, Inflooo has successfully executed campaigns for various e-commerce platforms, including a notable collaboration with the Government of India to commemorate the country’s 75th year of independence. In association with the Ministry of Culture, Inflooo orchestrated a social media campaign called Azadi ka Amrit Mahotsav, which garnered substantial attention and reached millions of viewers.
Spearheading the promotion of Azadi ka Amrit Mahotsav, a flagship initiative launched by the government, Inflooo orchestrated a social media campaign with the participation of 4,000 influencers in just 36 hours. This ability to execute large-scale campaigns efficiently and effectively distinguishes them as an industry leader.
Additionally, Inflooo’s accolades extend beyond their client roster and government collaborations. Their notable achievements have attracted attention from the business community, earning them recognition and features in respected publications.
Plans For the Future
As they continue to redefine the influencer marketing landscape, their future plans reflect their commitment to inclusivity and empowering a wider range of content creators. One of their key initiatives in the pipeline is the launch of a dedicated app designed to enable not only micro-influencers but also nano-influencers to monetize and reward their online presence.
Nano-influencers, those with follower counts below 5,000, often face challenges in accessing revenue-generating opportunities. Inflooo aims to bridge this gap by providing a platform specifically tailored to the needs of nano-influencers.
Through this upcoming app, nano-influencers will have the opportunity to tap into inflooo’s network and unlock potential revenue streams. By empowering these emerging influencers, they seek to foster an environment where content creators of all scales can thrive and contribute to their own financial growth.
By expanding their services to cater to nano-influencers, Inflooo aims to democratize the influencer marketing landscape further, ensuring that talent and creativity are not limited by follower counts alone.
Staying Ahead of the Curve
With new platforms, features, and viral phenomena emerging almost daily, Reddy recognizes that knowledge is the bar that sets influencers and marketers apart. To thrive in this space, one must possess a comprehensive understanding of the intricacies of social media platforms and stay attuned to the pulse of global trends.
Reddy himself dedicates several hours each day to immerse himself in platforms like Instagram and other social media channels, diligently observing and analyzing what is happening across different regions.
Shreyes Reddy holds a highly positive view of the new Meta app, Threads, recognizing its immense potential and embracing it from its inception. With Meta’s ambitious launch gaining 100 million downloads within five days, Reddy wasted no time in downloading the app himself and delving into its functionalities. For him and his company, Threads presents an exciting platform to engage with their significant follower base.
He acknowledges that while Instagram primarily focuses on visual and video-related content, Threads offers a text-oriented space that can provide high visibility for users’ ideas.
The biggest differentiating factor for Reddy is the seamless transition of followers from Instagram to Threads. Building a follower base on a new platform can be a challenging task, but Threads eliminates this hurdle by offering an advantage to those who already have a substantial following on Instagram. Reddy believes this will be a game-changer, offering enhanced visibility and allowing influencers to stay relevant by sharing their video and photo content on one platform, and text-based ideologies in another consolidated platform connected by the same parent company.
