“Knowledge is valuable not merely for how you acquire it but also for how you apply it in real-life situations. The true test of knowledge lies in its practical application.”
In a freewheeling chat with the Entrepreneurs Today team, Mayara Sharma talks about her entrepreneurial journey and her current venture, MultiFit.
Mayara Sharma, Director at MultiFit, India’s premier functional and strength training brand, is a multifaceted talent. Alongside her role at MultiFit, she excels as a national-level golfer, a TEDx speaker, and a former talk show host. In the 2020-21 season, she achieved the pinnacle of Indian golf rankings, leading the Order of Merit, and proudly represented India in tournaments held in the USA.
Interviewer: Can you tell us what inspired you to choose this path?
Mayara: “As an athlete, I understand the crucial role of fitness in personal growth. The idea of fostering a community where individuals can grow together inspired me to start this business. By creating a space that encourages collective growth and well-being, I aimed to promote fitness and a sense of community.”
About MultiFit
MultiFit is India’s largest and fastest-growing functional training brand. The company offers a holistic approach to fitness, focusing on the body, mind, and soul. Their workouts emphasize functional training without electronic equipment, creating engaging and enjoyable sessions. MultiFit’s community-driven environment fosters a supportive atmosphere, distinguishing it from other fitness brands.
The Journey
Starting at a young age, Mayara faced challenges in gaining credibility and experience. Overcoming these hurdles involved hiring experienced subject matter experts, inspiring them to believe in the company’s vision, and gaining hands-on experience. This approach helped build a strong foundation for MultiFit’s growth and success.
Interviewer: So, what does success mean to you?
Mayara: “While revenue is a standard metric for success, we place equal importance on customer satisfaction and retention. MultiFit boasts the highest retention rate of any fitness chain in the country, which speaks volumes about our community’s happiness and loyalty.”
Plans ahead
MultiFit’s future plans include becoming a household name synonymous with holistic fitness for the body, mind, and soul. The company aims to expand globally, transforming MultiFit from a brand into an emotion that resonates with people everywhere. By focusing on being fit in multiple ways—encompassing physical, mental, and emotional well-being—MultiFit plans to continue growing its community and maintaining its commitment to functional training and holistic wellness.
Major takeaways
Throughout her journey, Mayara Sharma has embraced valuable lessons that have shaped her path to success.
She also believed that embracing failures as effective teachers is crucial, as they provide invaluable lessons that shape one’s journey toward success. Each setback offers a unique opportunity to learn, adapt, and grow stronger.
Excellence, Mayara believes, is not a result of occasional acts but of consistent effort and dedication. It evolves into a habit through persistent practice and a commitment to continuous improvement. Mayara emphasizes the importance of self-belief and maintaining an unwavering inner drive. Lastly, she says,
“Let this internal fire burn brighter than any external challenges you may face, fueling your perseverance and determination. This mindset will empower you to overcome obstacles and achieve your goals, turning setbacks into stepping stones for success”
