Ankit Goyal, originally from Haryana, is the co-founder of RTC AD-TECH, a digital marketing and product development company established in 2020. With a clientele spanning over 65 global entities across diverse sectors, including Russia, Cyprus, Japan, Dubai, China, and the USA, RTC AD-TECH has solidified its position as a prominent brand in the industry.
With revenue exceeding 250 crores in the initial half of 2023, the company proudly showcases partnerships with renowned brands like AJio, Myntra, Amazon Prime, Hotstar, Uninvest, Voovi, Lakmé, PVR, Shopperstop, Bluestone, WzairX, Probo, Sportsfedwin, and Rooter. In the next five years, RTC AD-TECH aims to substantially augment its revenue, targeting a projected revenue exceeding 500 crores.
Moreover, RTC AD-TECH collaborates with the Ministry of Corporate Affairs and international digital asset management and crypto-tech firms, further cementing its dominance in the market. Their forte lies in harnessing celebrity endorsements, social media platforms, and innovative marketing strategies to elevate brands to unprecedented levels of success.
With a proficient team managing over 1,500 celebrities and a robust turnover, RTC AD-TECH continues to expand its global footprint, currently operating in seven countries worldwide.
Getting Started
Ankit Goyal’s drive to establish RTC AD-TECH stemmed from a vision to create substantial impact and meet clients’ demands. With a penchant for entrepreneurship cultivated during his college years, he and his team identified an unmet need in the market and endeavored to position themselves as frontrunners.
Their relentless focus on innovation and client satisfaction propelled them to the forefront of the industry, particularly in gaming and fantasy markets, where they reign supreme with minimal competition.
Navigating Challenges
In the arduous journey of building RTC AD-TECH over the past three years, Ankit Goyal and his team encountered myriad challenges typical of startup ventures. These challenges ranged from issues with delayed client payments to instances of fraud or scams, as well as the inevitable setbacks inherent in experimentation and growth.
Nevertheless, they exhibited resilience, confronting each obstacle head-on and tirelessly seeking solutions. While these challenges posed formidable tests, they served as invaluable learning experiences, fostering the team’s growth as they navigated the intricate landscape of entrepreneurship.
Achievements So Far
RTC AD-TECH has garnered notable recognition and accolades, including the MSME Excellence Award for 2023. Ankit Goyal’s colleague, the Chairman and Director, has been lauded as the Women Entrepreneur of the Year for both 2023 and 2021. The company has also received media coverage from reputable outlets such as MSME Times, News India, News18, and Hindustan Times.
In terms of partnerships and collaborations, RTC AD-TECH manages an impressive roster of prominent celebrities including Elvish Yadav, Fukra Insaan, Kriti Sanon, Nora Fatehi, Tiger Shroff, Tanmay Bhatt, Ashish Chanchlani, Carry Minati, and more.
Additionally, they hold official media partnerships with Disney+ Hotstar, Sony Liv, and Road Safety Series, while also serving as marketing and strategic partners for Dhoni Productions.
Plans Ahead
The company intends to venture into the crypto market and the Web3 gambling sector, thereby diversifying its offerings and expanding its market reach.
Reflecting on their journey, Ankit Goyal underscores the significance of resilience in overcoming challenges and the importance of continuous learning. As a message to budding entrepreneurs, he advocates for perseverance, adaptability, and a steadfast commitment to delivering value to clients and customers.
Lessons Learned
Throughout his entrepreneurial journey, Ankit Goyal gleaned several invaluable lessons. He emphasizes the importance of perseverance in the face of challenges, urging entrepreneurs to persist until obstacles are surmounted and objectives are attained.
Goyal firmly believes in the power of persistence, asserting that success often follows multiple attempts despite initial setbacks. Additionally, he underscores the importance of self-belief, stressing the need to maintain faith in oneself amidst the uncertainties of entrepreneurship.
