“I believe that humility is key to success. No matter how far you go, it’s important to remain grounded and constantly open to learning.”
In a freewheeling chat with Entrepreneurs Today, Tejasvi Madan talks about what it takes to be successful. She is the founder of BeyondBound, an activewear brand that breaks conventional stereotypes with every stitch.
Even though Tejasvi began her journey in the corporate world, she shares that it was her passion for fitness, inclusivity, and the urge to empower women that led her to start BeyondBound. She asserts,
“We craft high-performance, versatile, and stylish activewear designed for every woman, regardless of shape or size. At BeyondBound, we believe in creating clothing that empowers women, inspires confidence, and supports them in achieving their goals—both in fitness and life.”
The Gap in the Market
Tejasvi reveals that finding functional and empowering activewear has always been a struggle, particularly for different body types. She explains,
“I noticed a gap in the market where activewear was either overly restrictive in design or failed to truly embrace inclusivity. Another major issue I saw was how most brands portray women in fitness—limited to just cardio or yoga, as if those are the only forms of movement we engage in.”
She has always been frustrated by the lack of activewear that allows women to lift, train, dance, and push boundaries—all in one. Most activewear brands focus on either functionality or style, rarely combining both. Reflecting on her own experience, she adds,
“Beyond that, I knew how frustrating it is to change outfits after a workout just to go about your day. That’s why BeyondBound designs pieces that transition effortlessly—so women can move, train, and live without the extra headache of changing.”
The journey from corporate life to entrepreneurship has not been easy. There were several challenges along the way, but what kept Tejasvi going was her belief that women deserved better than what was available in the market—activewear that fits well, looks good, and is functional.
Since its inception, BeyondBound has required extensive research, persistence, and an incredible team to bring it to life. BeyondBound’s designs not only flatter all body types but are also chic and highly functional. Unlike many other activewear brands, BeyondBound is known for the performance of its products and their suitability for daily wear. Women juggle multiple roles and need outfits that transition seamlessly between different aspects of their lives. Keeping this in mind, Tejasvi states,
“We put inclusivity at the core of our brand—not as a marketing trend, but as a necessity.”
Troubled Waters
Building BeyondBound has not been without its challenges. One of the most significant hurdles was learning new skills and navigating uncharted areas such as brand development, supply chain management, and product design. Looking back, she shares,
“It was overwhelming at times, but I leaned into my determination to create a brand that was truly different.”
Another major challenge was breaking into the highly competitive activewear industry. Tejasvi explains,
“Activewear is a competitive industry, and standing out in such a crowded space required us to not only design functional, stylish apparel but also create a narrative that spoke to women in a more meaningful way. I spent a lot of time connecting with potential customers, understanding their needs, and learning what was missing in the industry.”
She further adds that customer insights played a key role in shaping BeyondBound into a brand that truly fills the void and resonates with women’s needs.
Entrepreneurship tests one at every step, and Tejasvi reveals,
“There were moments when I faced self-doubt, especially as I was building from the ground up. However, I overcame these obstacles by staying focused on what BeyondBound stands for. When times were difficult, I reminded myself that I was creating a space where women could feel strong, confident, and empowered in their activewear.”
Celebrating Feats
“Success to me is all about how many women feel empowered and confident in our activewear. Customer feedback, repeat purchases, and engagement are our key metrics.”
Tejasvi shares some of her proudest moments running BeyondBound. One of the major achievements was the success of their first collection, Strong and Sculpt. The overwhelmingly positive response they received regarding the fit and versatility of their clothing was a huge milestone. BeyondBound has also collaborated with numerous influencers and well-known brands. She expresses,
“Being recognized as part of Entrepreneurs Today’s 30 Under 30 is a huge milestone. It truly validates our mission to break stereotypes and redefine activewear.”
The Future Looks Bright
In the coming years, Tejasvi aims to expand BeyondBound’s presence in the women’s activewear market. The brand plans to increase its product range with more versatile styles and inclusive sizing.
BeyondBound is also preparing to launch its flagship store in GK1 soon, aiming to become the go-to destination for activewear. They are gearing up to showcase their latest collection at the IHFF Expo at Pragati Maidan. Tejasvi shares,
“Alongside expanding our digital presence, we are focusing on strategic partnerships and collaborations with industry influencers and wellness professionals. These initiatives will help extend our reach and solidify BeyondBound as a trusted name in the activewear space.”
Looking ahead, BeyondBound also plans to explore offline activations, including pop-up events and collaborations with fitness centers, to strengthen its physical presence.
Words of Wisdom
Through her entrepreneurial journey, Tejasvi has learned invaluable lessons. She believes that hard work is the only recipe for success and growth.
One also needs to stay confident and believe in their vision, even during moments of doubt. She reflects,
“I had moments where I questioned my decisions, but it was my confidence in BeyondBound’s purpose and values that kept me going.”
Tejasvi strongly believes that self-belief can make or break a business. Even when no one else is by your side, trusting your vision is crucial. Before signing off, she shares,
“Stay humble, stay confident, and most importantly, believe in yourself. Building a business isn’t a straight path, but perseverance and a strong belief in your purpose can take you places you never imagined. Don’t be afraid to take risks, and remember that every setback is an opportunity to learn and grow.”
