“Passion is the fuel that drives persistence and creativity.”
Entrepreneurs Today connected with Hemang Jain, Pulkit Jain and Rashina Jain, co-founders of The Love Co., who bring a range of expertise to the luxury skin and body care brand.
Speaking of their educational and professional background, Hemang, with a degree in BTech, and an MBA in Marketing, is currently pursuing a PhD and is in charge of research and new product development in their company. Pulkit, with a BA.LLB and an LLM, leverages his legal background to manage marketing and legal operations.
Rashina Jain holds a Master’s degree in Commerce and is the force behind the brand’s engaging and impactful content. Her storytelling ability and empathy ensure that the brand message of love, self-care, and the transformative power of The Love Co.’s products resonates deeply with their audience across social media platforms.
Interviewer: Can you tell our readers about the vision behind The Love Co.?
Hemang: “Our vision began with a mission to provide luxury combined with natural ingredients, all at an affordable price. We understood the desire for high-quality, luxurious products that incorporated the benefits of Indian Ayurveda. By harmonising this rich heritage with contemporary skincare trends, we aim to deliver well-crafted, affordable solutions that resonate with our customers.”
The vision of The Love Co. is to blend the richness of Ayurveda with modern skincare trends, providing well-crafted, luxurious yet affordable products.
“We not only aim to pamper and protect the skin but also provide a sensory experience that soothes the mind and soul.”
Founding The Love Co
The three co-founders envisioned a brand that celebrates deep self-love and holistic well-being. This vision emerged from moments of personal introspection, where they recognised a need for products that transform ordinary routines into rituals of self-care and self-love.
Interviewer: What were the initial stages like while founding the brand?
Pulkit Jain: “To bring this vision to life, we initially immersed ourselves in the rich traditions of Indian Ayurveda, blending ancient wisdom with modern skincare science. Our goal was to create products that embody the essence of luxury while harnessing the power of natural ingredients and empowering them with fragrance. This unique fusion became the cornerstone of The Love Co.”
One of their proudest achievements is being the first Indian D2C brand to launch Oud-based body care products. These products, inspired by the rich, woody fragrance of Oud, quickly became their most loved collections. Rashina adds,
“The luxurious essence of Oud, with its deep, resinous, and intoxicating aroma, has defined opulence for centuries. We introduced ten exquisite variations of Oud, each crafted to deliver a unique and indulgent bathing experience. People adored us for this selection, which set us apart in the market and solidified our commitment to blending luxury with nature.”
As the founders look back, they acknowledge that they could not have done it alone and owe their success to their entire team and their research head, Kartiki Dhanokar, who has been instrumental in their product development and innovation.
It Takes a Team
In our freewheeling chat, we asked Hemang what it’s like working together as a team of three co-founders. Hemang believes they all have certain skills that they bring to the table and they wouldn’t have reached where they are today without the three pillars.
Hemang asserts,
“While I mostly handle product development and research, Pulkit takes care of the marketing operations in the company. Rashina brings a sharp analytical mind and a deep understanding of market trends. She oversees all our content creation, ensuring our brand message is consistently engaging and impactful across social media platforms. It’s Rashina who makes sure that we resonate deeply with our audience with stories that inspire self-care and celebrate the beauty of individuality.”
Navigating Challenges
Rashina notes that one of the most substantial hurdles was establishing the brand in an already saturated market. Competing against well-established names required constant innovation and the delivery of genuinely standout products.
Interviewer: Was it difficult to find the niche for your products?
Rashina: “Our primary focus was on our core strengths, one of which was to create lasting fragrances with unique sensory textures. So, we had to invest heavily in research and development to ensure each product not only met but exceeded customer expectations. Somewhere along our journey, we finally found a unique niche that resonated with our audience.”
Another challenge was building a loyal customer base. In the early stages, gaining trust and establishing credibility were crucial. The Love Co. addressed this by prioritising transparency and quality in every aspect of their operations.
From sourcing the finest natural ingredients to adhering to rigorous testing standards, they ensured their products were safe, effective, and luxurious. Engaging with customers through social media and other platforms allowed them to tell their story and build a community around their brand.
However, it is the support and positive feedback from customers that have been their greatest motivators, that helped them through the most trying situations.
Celebrating Feats
The Love Co. has achieved significant milestones, including the successful launch of multiple product lines such as Active Skin Care, Wellness Collection, Aromatherapy Collection, Travel Collection, and Body Philosophy.
They have expanded their market presence from India to international regions like the Middle East, USA, and Russia, with their Oud-based products resonating particularly well. Building a loyal customer base has been a key achievement, highlighted by the creation of the Love Squad community, fostering deep engagement and trust through high repeat purchases and enthusiastic endorsements.
The Love Co. has also made strides in sustainability, incorporating eco-friendly packaging and ethically sourced ingredients. Additionally, they have been featured extensively in media coverage and collaborated with numerous influencers.
Plans Ahead
The future of The Love Co. is marked by a strategic roadmap focused on innovation, global expansion, and enhanced customer engagement. Key initiatives include expanding their product range with new innovations that meet evolving customer needs while maintaining their hallmark blend of luxury and natural ingredients. They plan to further extend their international footprint beyond the Middle East, USA, and Russia into key markets in Europe and Asia, leveraging strategic partnerships and localised strategies.
Digital transformation is a priority, with significant investments aimed at enhancing their e-commerce capabilities and optimising the online shopping experience.
They are also looking forward to nurturing their Love Squad community through exclusive content, offers, and events to deepen brand loyalty and foster a sense of belonging among customers. Sustainability initiatives will continue to be a core commitment, with efforts focused on reducing environmental impact through sustainable packaging and responsible ingredient sourcing. Moreover, innovation and research are some other critical drivers for The Love Co., with ongoing investments in R&D aimed at exploring new skincare technologies, ingredients, and formulations.
Note from the Founders:
As the founders sign off, they share some of the major takeaways from their entrepreneurial journey for those who want to venture into the same domain. One of the lessons that Hemang highlights is,
“Confidence in your vision and capabilities is the foundation of success. Emphasis on standing out and making a ruckus in a crowded market echoes the importance of self-belief. There will be doubters and obstacles, but your belief in yourself will carry you through.”
Lastly, Pulkit and Rashina agree on the fact that entrepreneurs should never compromise on quality. They say,
“Always strive to innovate. In a competitive market, these elements will set you apart and build long-term success. As Coco Chanel said, ‘Fashion is made to become unfashionable.’ Keep evolving to stay ahead.”
