Entrepreneurs Today reached out to the founders of Beauty Garage Professional, a leading luxury brand in the hair care industry proudly made in India.
Founded by Mahesh and Jigar Ravaria in 2017, the brand is dedicated to producing high-quality, safe, and technologically advanced products designed to repair, restore, and revitalise hair.
Finding Inspiration
The inspiration behind Beauty Garage Professional stemmed from Mahesh and Jigar Ravaria’s deep-rooted background in the cosmetic export and retail family business. They identified a significant gap in the professional hair care market in India, which was largely dominated by imported brands. This realisation, coupled with their industry experience, drove them to establish Beauty Garage Professional.
Interviewer: How did you come up with the name “Beauty Garage”?
Mahesh: “The name “Beauty Garage” was inspired by a car garage and a model academy located near their workplace, symbolising the rejuvenation and transformation of hair akin to the refurbishment of cars and the grooming of models.”
The USP
Beauty Garage Professional sets itself apart through its commitment to high-quality, safe, and technologically advanced hair care products.
The brand prioritises consumer education, empowering customers to understand the benefits of their products over competitors. This approach ensures informed choices and loyalty.
Also, their extensive research and development involve collaborations with international and Indian chemists. This results in formulations tailored to the diverse hair textures across India, ensuring effectiveness and suitability.
Moreover, Beauty Garage Professional designs products for both salon treatments and home care, catering to professional stylists and individual consumers alike. This dual focus allows them to offer comprehensive hair care solutions and maintain a broad customer base.
Challenges Faced
One major challenge the founders faced was the initial resistance to ‘Made in India’ products in the professional hair care industry. Mahesh and Jigar struggled for the first year or two but overcame this by proving the quality and efficacy of their products, eventually gaining acceptance.
Another challenge was developing products for the diverse hair textures in India. They addressed this through extensive R&D and collaboration with international and Indian chemists, ensuring their formulations suited various hair types.
Making Strides
Beauty Garage Professional has made significant strides in the hair care industry. The brand has achieved a 60% annual growth rate in the hair care and hair treatment market. They have expanded to almost 5,000 salons and built a robust distribution network with over 100 distributors. Additionally, they have established a dedicated sales and technical team to support their growth.
Starting with only a few SKUs, Beauty Garage Professional now boasts 110 SKUs, reflecting their extensive product development and innovation. These achievements highlight their growing market presence and product acceptance.
The future plans for Beauty Garage Professional include expanding their product range and market presence. They aim to strengthen their distribution network and increase their focus on both the B2B and B2C markets.
The company plans to achieve these goals through continuous innovation, product development based on consumer feedback, and maintaining a strong emphasis on quality and consumer education.
Interviewer: Lastly, is there a message you would like to convey to budding entrepreneurs?
Jigar: “I think one of the crucial things is to understand the importance of perseverance, the value of understanding market gaps, and the necessity of continuous innovation and consumer education. Anyone who dreams of making it big in this world must stay committed to their vision, be willing to adapt and learn from the market, and focus on delivering quality products that truly meet consumer needs.”
