Himanshu Raj, hailing from Jharkhand, leads RTC AD-TECH, a digital marketing and product development company founded in 2020. With a client base of over 65 global entities across various industries, including Russia, Cyprus, Japan, Dubai, China, and the USA, RTC AD-TECH has emerged as a top brand in the industry.
With their revenue exceeding 250 crores in 2023-24, the company boasts partnerships with renowned brands like AJio, Myntra, Amazon Prime, Hotstar, Uninvest, Voovi, Lakmé, PVR, Shopperstop, Bluestone, WzairX, Probo, Sportsfedwin, and Rooter. Over the next five years, RTC AD-TECH aims to significantly increase its revenue, targeting a projected revenue surpassing 500 crores.
Additionally, RTC AD-TECH collaborates with the Ministry of Corporate Affairs and international digital asset management and crypto-tech companies, further solidifying its position in the market. Their expertise lies in leveraging celebrity endorsements, social media, and innovative marketing strategies to propel brands to new heights.
With a team managing over 1,500 celebrities and a robust turnover, RTC AD-TECH continues to expand its reach, currently operating in seven countries worldwide.
Getting Started
Himanshu Raj’s inspiration to start RTC AD-TECH stemmed from a desire to create something impactful and satisfy clients’ needs. With a mindset for entrepreneurship dating back to college, he and his team sought to fill a gap in the market and establish themselves as leaders.
Their focus on innovation and client satisfaction has propelled them to the forefront of their field, particularly in the gaming and fantasy markets, where they currently lead without significant competition.
Navigating Challenges
In the journey of building RTC AD-TECH over the past three years, Himanshu Raj and his team encountered several challenges typical of startup ventures. These included issues with delayed payments from clients, instances of fraud or scams, and the inevitable failures that come with experimentation and growth.
Despite these obstacles, they remained resilient, tackling each challenge head-on and working diligently to find solutions. While the challenges were not insurmountable, they provided valuable learning experiences for the team as they navigated the complexities of entrepreneurship.
Achievements So Far
RTC AD-TECH has achieved notable recognition and accolades, including the MSME Excellence Award for 2023. Himanshu Raj’s colleague, the Chairman and Director, has been honored as the Women Entrepreneur of the Year for both 2023 and 2021. The company has garnered media mentions from reputable outlets such as MSME Times, News India, News18, and Hindustan Times.
In terms of partnerships and collaborations, RTC AD-TECH manages a roster of prominent celebrities like Elvish Yadav, Fukra Insaan, Kriti Sanon, Nora Fatehi, Tiger Shroff, Tanmay Bhatt, Ashish Chanchlani, Carry Minati, etc.
They also hold official media partnerships with Disney+ Hotstar, Sony Liv, and Road Safety Series, as well as serving as marketing and strategic partners for Dhoni Productions.
Plans Ahead
The company plans to expand into the crypto market and web3 gambling sector, further diversifying its offerings and market reach.
Reflecting on their journey, Himanshu Raj emphasizes the importance of resilience in the face of challenges and the value of continuous learning. As a message to emerging entrepreneurs, he advocates for perseverance, adaptability, and a commitment to delivering value to clients and customers.
Lessons Learned
Himanshu Raj learned several valuable lessons throughout his entrepreneurial journey. Firstly, he emphasizes the importance of perseverance in the face of challenges, advocating for continuous effort until problems are resolved and goals are achieved.
He believes in the power of persistence, urging entrepreneurs to keep trying even in the face of failure, as success often comes after multiple attempts.
Additionally, he underscores the significance of self-belief, highlighting the necessity of having faith in oneself amidst the uncertainties of entrepreneurship. Overall, Raj’s experiences have taught him the value of resilience, determination, and self-confidence in achieving success in the business world.
