“If your product or service doesn’t genuinely solve a problem or make life better for someone, it’s hard to build something that lasts.”
RoundTechSquare was co-founded by Vimal Patel and Anjali KakkadP with a clear, shared belief that technology should solve real business problems, not create new ones.
The journey began with both earning degrees as engineers at R.C. Patel Institute of Technology and then moving to California State University, Los Angeles, for their master’s degrees. Those years shaped a shared vision that led them to translate their technical prowess into something more tangible.
Before starting RoundTechSquare, Anjali led global programmes at 20th Century Fox and other tech firms. Today, she is a Lead Technical Programme Manager at Google Maps and brings product scale and programme discipline to every project.
On the other hand, Vimal spent years running large IT operations and vendor relationships at Trendz Beauty Group. He learned how systems must be built to scale and how operations shape delivery.
About RoundTechSquare
RoundTechSquare builds websites, mobile apps, SaaS platforms, and AI tools with equal attention to strategy, design, and delivery. They treat each brief as a business challenge and own the outcome from concept to launch.
The industries they serve include food, real estate, trading, healthcare, beauty, and education. The company also develops its own SaaS products, such as LiiftSocial and Alumni Connection Hub, and will soon launch Aligned Rewards, an employee engagement and performance management platform.
Operating between California and India, RoundTechSquare pairs a global perspective with hands-on execution. Anjali says,
“What sets us apart is that we don’t just build products; we build partnerships. We’re as involved in a brand’s strategy, design, and digital marketing as we are in their technology. It’s a full-circle approach that helps our clients grow sustainably instead of chasing trends.”
The Eureka Moment
What inspired Anjali and Vimal to take the entrepreneurial road was not a business plan, but real people. Vimal shares,
“Friends, colleagues, and business owners would often ask us how to fix a tech issue, build a website, or make their digital systems work better. We started noticing a pattern: a lot of talented business owners struggled to keep up with technology, even though their ideas were strong. That’s when it clicked, there was a real need for experts who could bridge that gap.”
Working in the US taught them what works at scale and what breaks in practice. They saw the processes, clear ownership, and product discipline in large organisations, and how painfully rare those skills were back home.
That contrast became their north star. Looking back, they recall,
“When we started, it was just the two of us taking on small projects, helping people get their websites or apps running. But soon, word spread, and those projects grew into full-scale partnerships. That’s how RoundTechSquare was born; out of curiosity, empathy, and a desire to do something unique and profound with the experience we’d gathered over the years.”
A Competitive Edge
What sets RoundTechSquare apart is that they build technology for the business behind it. Every product is crafted from scratch with attention to detail, so websites, apps, and tools solve real operational problems rather than piling on features. Anjali explains,
“We don’t use templates or shortcuts. Each website, app, and tool is built from scratch to match the brand’s goals and its audience.”
They also use AI sensibly to speed development, power growth, and automate routine work, but always with a clear business outcome in mind. And their support does not stop at launch. RoundTechSquare offers end-to-end delivery from domain and hosting to cloud integration and long-term maintenance, so clients never feel left out.
Put together, the result is a 360-degree partnership that earns trust. Whether a brand is finding its first customers or expanding overseas, RoundTechSquare aims to make technology simple, useful, and repeatable.
Navigating Challenges
Initially, there were several challenges while building the brand. They had to build a team from scratch and learn how to hire people who cared as much about craft as code. Finding the right talent took time and a lot of trial and error. Vimal adds,
“Over time, we figured out what kind of people we wanted on our team, what kind of clients we wanted to work with, and how to market ourselves in a way that felt right for our brand. Most of our growth happened through word of mouth and genuine networking. Our work spoke for itself, and our clients trusted us enough to recommend us to others. That organic trust became our biggest strength.”
There was no ready playbook for scaling. Every project brought a new question about process, delivery, and follow-up. Leadership became the real test. Managing different people, setting priorities, and making decisions that benefited the team and the client required new skills that they had to learn on the job.
“If there’s one thing we’ve learned, it’s that your own way of solving problems is what builds your identity. When you trust that, growth follows naturally.”
The Milestones
“For us, success has never been just about revenue or numbers. It’s about how happy our clients are, how much they grow after working with us, and how proud our people feel being part of this journey. When we see a business scale because of something we’ve built, that’s real success.”
Vimal and Anjali are proud of the fact that over the years, they have delivered products and platforms across the US, UK, Dubai, Ireland, Australia, and India. They have also worked with startups and large organizations alike, with clients who keep coming back for multiple projects. They further add,
“We’ve also grown a strong internal culture. Our team members are not just developers or designers; they’re problem-solvers who understand the human side of technology. When they grow in their skills, take ownership, and feel proud of their work, that’s another kind of success we deeply value.”
Moreover, they have brought AI and automation into real-world use cases, helping clients move faster and smarter by helping customers speed up decisions and scale operations.
A New Dawn
The next chapter for RoundTechSquare is quietly practical and deliberately ambitious. They believe AI should make businesses more human, not replace them, so their roadmap focuses on building smarter systems that help teams work faster, make better decisions, and scale with confidence.
The immediate milestone is the launch of Aligned Rewards. It is a people and performance platform built to improve goal setting, employee recognition, and day-to-day productivity. They have combined AI automation with real behavioral insights so managers can reward the right work and teams can see progress that actually matters.
Alongside the product, they will keep strengthening the core services like web development, mobile apps, and SaaS delivery. Every client engagement will include pragmatic AI integrations where they add clear value, not novelty. They are already exploring how to safely embed large models into client workflows so their systems become both smarter and more helpful.
Growth is not only technical. Vimal and Anjali will invest in customer success and onboarding so small teams can self-serve while larger organisations get hands-on support. Faster time-to-value and measurable outcomes will be the yardstick for every launch.
The Takeaways
One of the lessons both co-founders learned is that ideas are only a starting point, and a business becomes meaningful when it creates clear value for real people, not when it chases features for their own sake.
They also learned to put people at the centre. Technology and AI are necessary, but they do not replace human intuition, creativity, or empathy. The teams and clients who thrive are the ones who keep people first.
As they sign off, they highlight:
“Focus on creating value, collaborate whenever you can, and stay human in everything you build. Success is not just about what you create, but how you create it and who you create it for. Keep experimenting, learning, and growing; your journey is just as important as the destination.”
