“Real estate isn’t just about square feet—it’s about building relationships. Marry technology with empathy, stay resilient, and success will follow—not just in business, but in making a lasting difference.”— Mohit Mittal.
In an industry long mired in opacity and transactional coldness, Realty Assistant Pvt. Ltd. has emerged as a surprising counter current—combining data-driven strategies with a profoundly human touch.
At the heart of this cultural shift is Mohit Mittal, Executive Director at Viraaj Ventures and President at Realty Assistant—a company reshaping the narrative of Indian real estate.
A Sector in Flux, A Visionary Who Noticed
Mittal’s journey with Realty Assistant didn’t begin in a boardroom. It started with a moment of realisation. “Homes are dreams, and businesses need space to grow,” he recalls. “Yet so much of the real estate industry in India was marked by distrust, misinformation, and short-termism. That realisation marked the genesis of Realty Assistant.”
The Mission: Trust, Transparency, and Technology
The company’s mission is deceptively simple: to make real estate transparent and organised worldwide. But the execution? Nothing short of ambitious.
From the outset, Realty Assistant introduced mandatory in-house legal due diligence for every listing. No shortcuts. “Every transaction goes through rigorous vetting. Our documentation is 100% transparent,” says Mittal. This policy, while resource-intensive, has paid dividends: nearly 80% of the company’s business now comes through referrals.
Clients aren’t just walked through paperwork—they’re supported at every step. Virtual reality walkthroughs, AI-powered analytics, post-sales assistance, and personalised consultations are part of the company’s standard operating model.
Growth Without Compromise
Building such a model in a volatile market wasn’t easy. Instead of chasing rapid expansion with external funding, Realty Assistant chose to bootstrap. “We reinvested our profits into our people, our tools, and our systems,” says Mittal. “That gave us the freedom to grow on our terms.”
From a handful of team members, Realty Assistant has scaled to operations in 14+ Indian cities—including Delhi, Noida, Mumbai, Pune, and Lucknow—as well as four international markets. Its foray into NRI and HNI investment advisory has diversified its portfolio significantly.
The company has remained anchored in one principle through every growth phase: long-term value over short-term gain.
Overcoming Structural Challenges
One of the earliest hurdles? Institutionalising ethics.
“We had to write our own playbook,” Mohit admits. Introducing legal compliance into a previously informal sector required patience, training, and consistency. But he was resolute. “Shortcuts weren’t an option.”
Another challenge: navigating the turbulence of a fast-evolving market! Strategic expansion into high-growth metros and emerging satellite cities provided a cushion. Realty Assistant managed to thrive even during market slowdowns by targeting demand-rich geographies and maintaining lean operations.
Milestones and Recognition
Industry accolades soon followed. Realty Assistant has been recognised as:
- Excellence in Real Estate Consultancy by Times Realty
- Path Breaking Realtor of the Year by Dainik Jagran
- Best Channel Partners & Brokers by ET Realty & The Economic Times
- Excellence in Real Estate Consultancy by Times Realty
- Best Real Estate Consultant Residential (North) by RE/MAX & Franchise
- Great Place to Work & A Dream Company to Work For 2023
Perhaps most tellingly, the company enjoys an 85% employee retention rate—a rare feat in a highly competitive, commission-driven sector.
Mittal himself is awarded The Economic Times’ Inspiring Entrepreneur of the Year, a testament to his leadership philosophy: growth through trust, tech, and team empowerment.
A Culture of Growth and Accountability
While client trust is paramount, Mittal believes the real engine of Realty Assistant is its people. “We’re obsessed with training,” he notes. “From negotiation skills to tech fluency, we invest heavily in our team.”
That commitment to internal development has allowed the company to consistently punch above its weight. Whether it’s deploying AI to help investors make informed decisions or rolling out VR-assisted site visits, innovation is never outsourced—it’s embedded.
The Road Ahead: Scale, Sustain, Serve
Looking ahead, Realty Assistant is poised to scale with purpose—expanding its footprint while anchoring its values. The company is set to deepen its presence in Bangalore and Hyderabad, tapping into India’s most dynamic real estate corridors while broadening its Asia-Pacific outreach to serve a growing base of global investors.
Strategic partnerships with top developers, a renewed focus on job creation in Tier-2 and Tier-3 cities, and the upskilling of its workforce in AI and advanced analytics are all part of the roadmap.
But perhaps most defining is Realty Assistant’s pivot toward sustainable development—an evolution that signals more than growth. “We’re not just selling units,” Mittal explains. “We’re enabling lifestyle upgrades, community building, and long-term ecosystem value.” It’s a vision rooted in responsibility—where real estate becomes a force for meaningful, lasting change.
Lessons in Leadership
Mohit Mittal is refreshingly candid about what he has learned. “The biggest lesson? Trust is non-negotiable. If you’re transparent with clients, they’ll become your biggest advocates.”
He also stresses the importance of staying agile. “Technology’s evolving. So must we. AI, automation, sustainability—these aren’t buzzwords. They’re survival tools.”
Finally, he returns to his central belief: people over profit. “Invest in your team, and you build something that outlasts market cycles.”
Final Word: Leading with Heart
As Realty Assistant gears up for its next growth phase, its compass remains steady: empathy, innovation, and ethical excellence. For Mohit Mittal, success isn’t just measured in square footage or revenues, the trust of 25,000+ satisfied clients, and the legacy of a team that turned an idea into an institution.
“The road won’t always be smooth,” he reflects. “But if you focus on solving real problems ethically, the rewards—tangible and intangible—will always outweigh the struggles.”
