“Success comes from spotting genuine gaps in the market, and combining academic learning with real-world problem-solving helps.”
Nishit Begwani is the founder and CEO of Touch925. An IIM Ahmedabad graduate, he blends strategic thinking with a keen sense of design to create jewellery that feels premium, minimal and effortless.
Touch925 is a modern brand built on 925 silver, focused on delivering high-quality, stylish pieces that look luxe yet remain accessible. He says,
“We believe jewellery isn’t just an accessory; it’s a way to express one’s individuality, mark memories, and add a touch of refined elegance to everyday life.”
While studying for his MBA at IIM Ahmedabad, Nishit Begwani realised there was a clear gap in the Indian jewellery market, and stylish, good-quality silver jewellery was not really affordable. He reveals,
“I’ve always been fascinated by jewellery’s emotional value, how a small piece can hold memories, love, and personal stories. That inspiration, combined with the business acumen from my studies, motivated me to launch Touch925 in July 2023 to offer luxury for all.’ What began as a gut feeling and some market research turned into a full-fledged brand; I decided to pursue this venture earnestly even while still completing my education.”
A Competitive Edge
Today, Touch925 stands apart by combining certified 925 silver with modern, trend-responsive design and practical finishes that suit everyday wear.
Each piece is crafted to feel premium, ensuring it withstands daily use with exceptional durability and a luxurious finish. As a digitally native, direct-to-consumer brand, Nishit also highlights that Touch925 focuses on honest pricing and transparency with a youthful, design-first approach, keeping markups low and trust high.
The Journey
Nishit’s early challenges came from entering a crowded jewellery market where long-established brands already dominated customer trust. As a new silver-focused label, Touch925 had to work harder to be noticed. He addressed this by building a strong digital presence, investing in social media storytelling and creating campaigns that highlighted the brand’s identity and value proposition.
Another ongoing challenge was balancing quality with accessibility. Delivering certified 925 silver at an affordable price meant careful sourcing. Maintaining craftsmanship while keeping costs reasonable required constant refinement of processes and a clear focus on efficiency.
Touch925 was also built while Nishit was still completing his MBA, which meant managing studies and a young business side by side. Looking back on those challenges, he says,
“I had to learn discipline, adapt quickly, and build a team I could trust to manage day-to-day operations.”
Despite the initial struggles, Nishit is proud of Touch925’s steady growth, clear product-market fit and increasing customer trust.
The brand has seen repeat purchases, which shows that people value the quality and design of the pieces. The number of SKUs sold has become a reliable marker of progress.
Digital engagement has also played a significant role in Touch925’s momentum. Under Nishit’s leadership, the brand has crossed more than one million cumulative digital engagements, which helped establish the brand’s presence in the market.
Touch925 has also expanded its product range quickly, introducing rings, chains, bracelets and pendants, and selling across major marketplaces in addition to its own website. The brand has also earned recognition through features in business, fashion and lifestyle media.
The Next Frontier
A few years down the line, Touch925 will grow its catalogue with more contemporary designs and complementary accessories. Nishit plans to add new lines for 999 silver coins, gold coins and premium lab-grown diamond jewellery, while retaining a focus on quality, craftsmanship and everyday affordability.
The brand also envisions deepening its presence across marketplaces, increasing pan-India distribution and strengthening logistics. Reflecting on the plans, he adds,
“Along with our upcoming Delhi store, we plan to strategically expand into key metropolitan cities through exclusive Touch925 outlets, bringing the brand physically closer to our growing community.”
The team wants to invest in storytelling and targeted campaigns that position jewellery as ‘parts of personal stories and milestones.’
Words of Wisdom
Over the years, Nishit learned that ambition is only meaningful if there is disciplined execution. He also believes that persistence and adaptability win where ideas falter.
Nishit also says that it is quality, trust and transparency that build a lasting customer relationship, especially in an industry that is prone to exaggeration. Another lesson was that entrepreneurship is a team effort, which is why it’s crucial to build a dependable team that believes in a long-term vision.
Lastly, he sighs off, emphasising,
“If you have an idea that resonates with real needs, don’t wait for ‘perfect conditions.’ Start now. Embrace learning, accept hardships, stay true to your values, and focus on building something meaningful. With passion, clarity, and execution, you can turn a simple concept into a brand that connects with people.”
