“Growth, especially on a national scale, comes with challenges, but staying focused on your vision while being flexible in execution is key.”
Parth Sharma, aged 25, is the Director of Whitestone Resorts in Manali, Himachal Pradesh. With a bachelor’s degree from Lancaster University, UK, he has been a key figure in transforming Whitestone Resorts into an award-winning destination.
In a freewheeling chat with Entrepreneurs Today, he mentions that his journey into the hospitality industry was driven by a passion for creating unforgettable experiences.
“The hospitality industry captivated me with its potential to create memorable experiences,” he shares. “Whitestone started as a dream to redefine luxury by blending local culture with world-class amenities.”
This vision grew as Parth recognised the opportunity to serve a wider audience. The introduction of Whitestone Inn and Suites represents this evolution, aiming to provide high-quality, affordable accommodations while upholding the luxury and excellence synonymous with Whitestone Resorts.
About Whitestone Resorts
Whitestone Resorts is a leading name in luxury hospitality, renowned for creating exceptional travel experiences in tranquil and picturesque settings.
Located in the heart of Manali, Himachal Pradesh, the resort seamlessly combines world-class accommodations with personalised service, catering to guests seeking relaxation, adventure, or a harmonious blend of both. As Parth shares,
“Each resort is thoughtfully designed to blend comfort with elegance, providing a perfect getaway for travellers seeking relaxation, adventure, or a mix of both. Known for its attention to detail and guest-centric approach, Whitestone Resorts is the epitome of refined hospitality, ensuring that every visit is memorable.”
Expanding Horizons
Whitestone Resorts is broadening its horizons with the launch of Whitestone Inn and Suites, a venture into the premium yet affordable hospitality segment. Parth explains,
“With Whitestone Inn and Suites, we aim to make our signature blend of luxury and personalised service accessible to travellers across diverse demographics while maintaining the high standards that define Whitestone Resorts.”
Whitestone Resorts distinguishes itself through its dual-brand approach, catering to a diverse range of travellers. While Whitestone Resorts offers opulent getaways with bespoke services, Whitestone Inn and Suites provides premium comfort at accessible price points.
Parth highlights their unique positioning by sharing,
“We blend advanced technology with personalized service, ensuring seamless experiences across both brands. Additionally, our commitment to showcasing local culture and promoting sustainability sets us apart in the hospitality landscape.”
Navigating Challenges
Parth reveals that the expansion brought its own sets of challenges in operations and branding.
Maintaining the premium positioning of Whitestone Resorts while introducing Whitestone Inn and Suites as a more accessible offering proved difficult. Balancing these two segments required meticulous market research, a clear differentiation strategy, and an unwavering commitment to consistent quality.
Financial planning and forging strategic partnerships were equally crucial in supporting the brand’s nationwide expansion.
Celebrating Feats
“Success for us lies in our ability to grow while staying true to our values of exceptional service.”
Till now, Whitestone Resorts has received prestigious honours, including the TripAdvisor Traveller’s Choice Award in 2020 and 2021, and the WeddingWire Couples Choice Award in 2023 and 2024.
Apart from the 30 Under 30 India Award 2024, Parth has been recognised with the Himachal High Flyer Business Award by the Governor of Himachal for his leadership, cementing the resort’s standing as a premier destination for luxury and excellence.
He was also recognised with a commendation letter from Amar Ujala as part of the Himachal High Flyers 2024 for his dictation towards innovation and excellence in the hospitality sector.
As part of the Prasoon Group, founded by his entrepreneurial parents, Parth Sharma attributes much of his growth and vision to their guidance and business acumen, which have shaped Whitestone’s foundation.
As for what sets the hotel apart from the others in Manali, he asserts,
“As a 4-star premium resort, we are renowned for our exceptional service, unmatched luxury, and the most in-demand views in Manali. Our commitment to luxury and tranquillity sets us apart from other hotels in the region.”
Growth and Learnings
Whitestone Resorts plans to expand Whitestone Resorts and Whitestone Inn and Suites across metropolitan and tourist destinations in India. With the resort’s expansion, their immediate focus is on improving the guest experience in all their ventures. Parth reveals,
“We are constantly working on our commitment to enhancing guest experiences and solidifying our position as a leader in the hospitality industry.”
They will also focus on sustainable practices, such as energy-efficient operations and eco-friendly construction, and leveraging technology to improve guest experiences and operational efficiency. Collaborations with local artisans and businesses will integrate cultural elements into their offerings.
Over the years, Parth has learned the importance of balancing ambition with adaptability. Lastly, he reminds the budding entrepreneurs to:
“Dream big but stay grounded. Success comes from persistence, innovation, and truly understanding your audience. Always strive to create value, not just for your business but for the people you serve.”
