“Business is ultimately about people—your team, your partners, and your customers. Success isn’t just about technology or grand projects; it’s the relationships you build along the way that truly shape the journey. It’s about creating something that you—and those you impact—can genuinely be proud of.”
In a compelling discussion with Entrepreneurs Today, Harsh Kataria, CEO of OSIYA Group, shares his inspiring journey of transforming OSIYA LED into a market leader. For Harsh, it’s a story of building legacy, vision, and unwavering dedication to excellence.
A Legacy of Leadership
Harsh Kataria currently leads OSIYA Group, a company with a rich heritage of over 30 years in India’s corporate sector.
As the CEO, he has driven OSIYA LED to the forefront of digital display technology. Offering solutions ranging from outdoor and indoor Active LED systems to digital kiosks and advanced advertising software, OSIYA LED is celebrated for its unparalleled quality and reliability.
A Call to Entrepreneurship
Harsh’s entrepreneurial journey began long before he stepped into the family business. “It all started during my university years,” he shares when he launched Walking Wanderers in 2016.
In a short span of six months, it grew to become India’s largest trekking organisation, captivating adventurers nationwide. This spirit of breaking boundaries didn’t stop there—Harsh went on to set three world records across personal and professional endeavours, constantly pushing himself to new heights.
He credits his success to his parents’ teachings and the incredible dedication of his team. His goal is to transform OSIYA into a ‘people company’—one that grows with its community while continuously challenging the status quo.
Building OSIYA LED: A Vision Turned Reality
Harsh didn’t just join an established family business—he reinvented it. Recognising a market gap for premium Active LED videowall solutions, he launched OSIYA LED as a new venture within the OSIYA Group.
Combining the Group’s decades of expertise with fresh and innovative ideas, he built a startup within a legacy brand, rapidly turning it into a dominant force in the industry.
This is only the beginning for OSIYA LED. Harsh is preparing for a major shift that will make digital display technology more accessible without compromising the premium quality that defines OSIYA LED.
The OSIYA Edge
OSIYA LED’s strength lies not just in its products but in its commitment to customer satisfaction. The company’s fully integrated approach—handling everything from manufacturing to project execution in-house—ensures unmatched quality and rapid innovation. This tight-knit control has earned OSIYA the trust of some of India’s most prestigious enterprises.
“We don’t just take on projects; we take on challenges others wouldn’t dare,” says Harsh, highlighting the company’s monumental Bohra community project in Indore in 2018, which set a new world record. This project exemplifies OSIYA’s ethos of pushing beyond boundaries to achieve what others deem impossible.
Turning Challenges into Opportunities
OSIYA LED made a bold entrance into a market characterised by low-quality products and poor service. Rather than follow the competition’s lead, they chose a different path—one defined by high standards and excellence. Educating customers on the long-term value of quality was a challenge, but it paid off as OSIYA built trust through consistent performance.
By providing reliable, durable solutions and pairing them with responsive, technically proficient support, OSIYA LED didn’t just gain market share—it changed the game, setting new benchmarks for quality in the industry.
Milestones Worth Celebrating
With over 50 awards to its name, OSIYA Group’s accomplishments speak volumes. They’ve established records like India’s largest 3D LED videowall and the deployment of the highest number of digital displays nationwide. These achievements are a testament to their relentless pursuit of innovation.
But beyond business success, OSIYA has made a profound social impact. Over half of its workforce has transitioned from blue-collar backgrounds to highly skilled technicians, serving some of India’s top corporates. This transformation, which uplifts entire families and communities, is the achievement Harsh cherishes most.
The Road Ahead: Ambitious and Bold
The future of OSIYA LED is focused on broadening horizons. Harsh is leading the company toward making Active LED technology accessible to a wider audience. A new business model is in the works, aimed at reducing costs while maintaining the high-quality standards that have become synonymous with OSIYA LED.
Local manufacturing is also on the horizon. “We’re exploring module manufacturing in India to streamline production and ensure faster delivery,” Harsh reveals. This strategic shift will not only boost efficiency but also position OSIYA LED to tap into international markets, paving the way for global growth.
Lessons from the Journey
Reflecting on his journey, Harsh underscores the importance of always being open to learning, especially from the younger generation. “Budding entrepreneurs bring fresh ideas, out-of-the-box thinking, and an energy that can inspire even the most established businesses,” he shares.
His message to aspiring entrepreneurs is to remember that Persistence is everything. In business, it’s the relationships you build—within your team, with partners, and with customers—that define true success.
In the end, he wants to remind the budding entrepreneurs that it’s not just about the finish line, but also about creating something that you—and those you impact—can truly be proud of!
