“To be a successful entrepreneur, it’s crucial to develop the ability to provide end-to-end solutions.”
Entrepreneurs Today recently got in touch with Bhaskar Takhtani, a dynamic entrepreneur who heads the B.R. Takhtani Group, which encompasses sectors in both FMCG and Real Estate. Raised in a business-oriented joint family, Bhaskar’s early exposure to enterprise laid a strong foundation for his ambitions.
His FMCG ventures include SKB Industries and S. RAJ, while his Real Estate portfolio comprises TR Constructions, KTR Constructions, TR Infra, and RT Infra.
Bhaskar’s leadership has propelled his other venture, Soraj Group, to prominence. His expertise encompasses strategic land acquisition, sales, and rentals, establishing Soraj Group as a trusted provider of comprehensive property solutions. With a mission to transform properties into dreams, Bhaskari is set to redefine the real estate market through innovation and integrity.
Bhaskar’s Background
Despite not being a merit student and facing academic obstacles, Bhaskar’s turning point came after failing the fifth grade. This setback spurred his determination, leading him to become the prefect of his school for three consecutive years and excel in both sports and academics.
He pursued graduate studies in Indore, Pune, and London, strategically leveraging these experiences to enhance his cultural awareness and practical understanding of domestic and international business settings. Bhaskar firmly believes that networking and building trust is crucial in the business world, and his educational journey reflects this philosophy.
Interviewer: Can you tell us about how your entrepreneurial journey began?
Bhaskar: “Our journey began with our esteemed FMCG division, where our renowned supari business stands as a testament to our dedication to quality and customer satisfaction. Expanding our horizons, we have made significant strides in the real estate market, with prominent projects and ventures in Indore, Bhopal, Goa, and Pune. Additionally, our expertise extends to land buying, selling, and rentals, providing a comprehensive range of property solutions.”
About Soraj Group
Soraj Group prides itself on a commitment to innovation, integrity, and delivering superior results across its diverse portfolio. Specializing in FMCG with a focus on the supari business and real estate developments in key markets such as Indore, Bhopal, Goa, and Pune, the company distinguishes itself through a customer-centric approach.
Understanding and exceeding client expectations are central to Soraj Group’s operations, ensuring each product and service meets rigorous standards.
Innovation drives Soraj Group’s strategy, evident in its introduction of new FMCG products and cutting-edge real estate projects. The company maintains a reputation for integrity and transparency, fostering enduring relationships with stakeholders based on mutual trust.
With a global perspective, Soraj Group leverages international best practices to deliver value across domestic and international markets. Sustainability is a core focus, with initiatives aimed at responsible business practices and positive community impact, underscoring its commitment to long-term environmental and social stewardship.
Challenges Faced
Soraj Group has encountered a series of challenges on its path to becoming a diversified and successful enterprise.
Chief among these hurdles has been navigating intense competition in both the FMCG sector, particularly with its supari business, and the competitive real estate markets of Indore, Bhopal, Goa, and Pune. Establishing a strong brand presence and differentiating products amid well-established rivals required strategic marketing and a commitment to quality.
Economic fluctuations presented another significant obstacle, forcing Soraj Group to maintain financial stability and adaptability during downturns and market volatility. Compliance with complex and evolving regulations across various sectors, especially in real estate and FMCG, demanded meticulous attention to detail and continuous legal scrutiny.
Managing a supply chain for FMCG products and real estate developments posed logistical challenges, including supplier reliability issues and fluctuating costs. Building trust with customers, partners, and stakeholders was crucial, requiring consistent delivery of promises and transparency in business practices.
Technological advancements also posed challenges, necessitating ongoing investment and adaptation to new technologies to enhance operational efficiency and competitiveness. Workforce management was critical, with efforts focused on attracting and retaining skilled professionals across multiple sectors to drive innovation and sustained growth.
Expanding into new geographical regions required understanding and adapting to diverse cultural and market preferences, underscoring the need for thorough market research and tailored business strategies.
Despite these challenges, Soraj Group’s commitment to quality, integrity, and customer satisfaction has been unwavering. Each obstacle has been met with resilience and a solutions-oriented approach, reinforcing the company’s reputation as a leader in the FMCG and real estate sectors. Through strategic planning and proactive management of challenges, Soraj Group continues to evolve and set new standards of excellence in its industries.
Plans Ahead
Bhaskar, with a clear vision for the future, is focused on expanding Soraj Group both domestically and internationally, leveraging their expertise in FMCG and real estate while venturing into new sectors. His immediate plans include introducing a range of new confectionery products such as chocolates, jaljeera, soft drinks, and juices, aiming to capture new market segments and diversify their product offerings.
Interviewer: Can you tell us about your upcoming projects?
Bhaskar: “Our upcoming projects are set to transform various locations with innovative developments. In Indore, we are launching a commercial plotting project to cater to the growing demand for business and residential spaces. In Bhopal, we are developing a residential row house project, offering modern living solutions in a thriving community. Goa will see the introduction of both holiday homes and residential projects, providing a perfect blend of vacation and permanent living options. Meanwhile, in Pune, we are expanding with new residential developments designed to meet the diverse needs of the city’s residents.”
Looking ahead, Bhaskar plans to continue transforming various locations with innovative developments that reflect Soraj Group’s commitment to excellence and growth. These projects underscore his strategic approach to expanding the company’s footprint in key markets and enhancing its reputation as a leader in both FMCG and real estate.
Supported by his family, including his parents Sonam and Rajkumar Takhtani, wife Monika, and mentor Rajkumar Raichandani in real estate, Bhaskar is driven by a strong sense of familial and professional responsibility. He ensures continuity of values and expertise to his son, Jishaan, preparing him for future leadership within the family business.
Moreover, Bhaskar has initiated expansion into leasing and IT sectors, integrating Regus co-working spaces into Soraj Group’s portfolio. Looking forward, he envisions potential mergers with IPOs to enhance valuation and strategic positioning, highlighting his proactive approach to future growth and market competitiveness.
A Note for Budding Entrepreneurs:
As Bhaskar signs off, he shares one of the crucial lessons his father taught him. He says,
“My father once gave me an analogy that has always resonated with me. He explained that if you buy a box of fruit for 30 bucks, you could resell it for 35 bucks and make a profit. However, if you invest a little time and money to transform those fruits into other edible products, you could create items worth 70 to 80 bucks and achieve a much larger profit margin. To be a successful entrepreneur, it’s crucial to develop the ability to provide end-to-end solutions. This advice inspired me to think beyond simply buying and selling real estate and instead build a profitable construction business.”
