“Be Patient. You’re Becoming A Version Of Yourself You’ve Never Been Before.”
With a head full of dreams to become a Radio Jockey someday, Prajakta Koli couldn’t have known what life had in store for her. Today, she has made her way to YouTube, Television, activism and even authorship.
Born and brought up in Thane, Prajakta studied at Vasant Vihar High School and completed her graduation in Mass Media frim V.G. Vaze College of Arts, Science and Commerce in Mulund. Coming from a humble family where her father was a restaurateur and her mother a teacher, Prajakta never really imagined becoming an internet sensation.
Since her childhood, Prajakta has been drawn to the idea of being a radio jockey and connecting with people to express her creativity. While her career as a radio jockey did not last long, she made sure to make lemonade with the lemons she had. Initially, she worked on creating relatable content about her life in Mumbai. Soon, she was approached by a talent agency that encouraged her to create content for YouTube.
Prajakta eventually started creating lighthearted sketches that made the audience laugh and engage with her content. Over time, her content has grown to include social advocacy, where she talks about major social issues. Some of the social issues she often talks about in her content are body shaming, gender inequality, climate change, and mental health, among others.
Major Wins
A reader herself, a major win for Prajakta has been to publish her own own book. Since 2020, Prajakta Koli has been featured in Mismatched Season 2, Jugjugg Jeeyo, Yeh Shaadi Nahi Ho Sakti, Neeyat, Zindaginama, Comedy Premium League, Pretty Fit, Yugantar, and PA-Gals.
Apart from that, some of the recognitions she has received over the years include being listed under Forbes 30 Under 30 2019. She has also won other awards like Climate Influencer of the Year by NDTV, UNDP India’s Youth Climate Champion, “Star Influencer Award” by Femina India, and the “Influencing Youth Icon Award” by The CSR Journal Excellence Awards.
Prajakta was also nominated for the Bollywood Life Awards, the Bollywood Hungama Style Icons Awards for the Popular Award for Most Stylish Digital Star of the Year, the Viewer’s Choice Award for Best Jodi by ScreenXX Summit & Awards, and the Digital Influencer of the Year by Grazia Millennial Awards.
The Takeaways
One of the crucial lessons Prajakta has learned over the years as a content creator is that if your work does not get traction, you need to change your strategy and innovate. Another difficult lesson was to learn how to embrace discomfort for creativity; it is by stepping out of your comfort zone that you can get breakthrough ideas.
