Aditya Boddu, Managing Director of GreenMetro Infratech and Projects Pvt Ltd, returned to India in 2011 after gaining international business and marketing experience in the United Kingdom following his BBA and MBA from IIPM Hyderabad.
Under his father’s mentorship in real estate and construction, Aditya immersed himself in every aspect of the business for over three years before assuming the role of Managing Director in 2014.
Since then, he has led the company to successfully deliver numerous projects on schedule, driven by a commitment to affordability and customer satisfaction. Aditya’s vision is to elevate GreenMetro to the top echelon of the industry through transparency, honesty, and a focus on creating lasting value for customers. Aditya Shares,
“We have chosen projects where the value appreciates sooner that’s the reason, we have a loyal customer base. when the value of the product or project appreciates sooner than the customer expects then he would recommend our brand to his/her friends and family. I believe being transparent and honest are the best practices any business could follow.”
Aditya’s proactive approach extends to digital marketing and analytics, skills he honed through coursework at the ISB. These insights have been instrumental in modernising GreenMetro’s business strategies and enhancing operational efficiencies.
He has also been pivotal in defining the company’s vision, mission, and core values, underscoring a commitment to transparency and excellence in service delivery.
Interviewer: Can you tell us about your role in the company as the MD?
Aditya: “Being an MD in a company I had to do multiple roles. I had done the role of HR in the initial days to form a team and sometimes had to do the job of a finance manager, other times a purchase manager, and many a times the worker, but because I was there from the inception of the company, I had the opportunity to use all my skills.”
About GreenMetro Infratech and Projects Pvt Ltd
GreenMetro Infratech and Projects Pvt Ltd is a dynamic player in the real estate and infrastructure construction sector, headquartered in Hyderabad, India. Since its establishment in 2013, the company has significantly reshaped Hyderabad’s cityscape with numerous successful projects.
With a workforce of over 200 employees and supported by an external sales force exceeding 2000, GreenMetro has developed over 3000 acres of plotted layouts and more than 2 million square feet of completed and ongoing projects.
The company’s mission centres around affordability, reinforcing dreams, and building trust. GreenMetro aims to set higher benchmarks in real estate project management, marketing, and customer relationship management.
Recognised as one of the fastest-growing brands and industry leaders in India for 2019-2020 by URS and Asia One magazine, GreenMetro attributes its success to continuous innovation, strong values, and result-oriented procedures.
At GreenMetro, every project is meticulously researched and executed to align with current market trends and customer expectations.
The company prides itself on maintaining transparent practices, adhering to industry-best policies, and providing exceptional facilities to its dedicated team. This approach fosters a passionate work environment where employees are empowered to deliver quality and service excellence consistently.
Whether it’s a sprawling 400-acre residential gated community, a million-square-foot apartment complex, or a compact standalone apartment project, Aditya ensures equal dedication and meticulous attention to detail. His commitment to professional and personal growth drives GreenMetro’s ethos of continuous learning and adaptation to new challenges.
Their vision, according to Aditya, is:
“We show our commitment and dedication to alleviate the much adorable socio-economic middle class from owning a place on shores of happiness. We put our efforts into bringing down the sky-rocketing prices and making them an easy reach to everyone. Also to be first in the market to bring innovative product offerings and provide the best of layouts to the rejoice of customers.” This makes us unique from our competitors.”
Their mission is to:
- Utilise approved layout plans from DTCP, HMDA, GHMC, and other government authorities.
- Uphold transparency and legacy by developing layouts in well-established areas.
- Deliver high-quality developments incorporating landscaping and modern technologies.
- Ensure safety and provide a convenient lifestyle for residents.
- Complete projects on schedule.
- Enhance returns on customer investments.
- Foster a friendly staff and office environment.
Challenges Faced
Aditya Boddu faced significant challenges during his tenure as Managing Director of GreenMetro Infratech and Projects Pvt Ltd.
Interviewer: Can you highlight any daily challenges you face as the MD in the Company?
Aditya: “As the Managing Director of the company, every day is challenging, and I have the responsibility to make important decisions every other day. For instance, during the pandemic, when all our projects were started with huge amounts already invested and there was a complete lock-down all our work had stopped and all our workers had no work to do, we were left to make the decision whether to continue forward and take the overheads or quit.”
Despite the financial strain, GreenMetro prioritized humanitarian efforts, ensuring that all workers received the necessary facilities and support during the lockdown.
This decision not only bolstered employee morale but also strengthened their dedication to the company’s mission.
Aditya’s leadership during this challenging period exemplified his belief in resilience, echoing Jim Rohn’s sentiment that “whatever good things we build end up building us.”
Because of his contribution to the company, Aditya Boddu has been recognised as a leader in India’s fastest-growing brands and received the Outstanding Leadership Award at the Realty 2.0 conference in Las Vegas, USA.
Future Looks Bright
Aditya Boddu’s future plans include expanding into high-rise apartment and villa construction in Hyderabad, launching a nutraceutical manufacturing unit under the brand TWAMEVA, aiming to achieve top positions in these fields within the next 5 years.
He is actively involved in NAREDCO Hyderabad as Secretary General, facilitating industry access and compliance updates, and is the Vice President elect for NAREDCO NEXTGEN National.
